mardi 9 décembre 2014

Mystery shopping China: Lobster Advertisement Case

Mystery shopping China: Lobster Advertisement Case

Mystery Targets

Six lobster bands in China: yushilongxia,hongdinghong,shangziwei,yikouxiang,lisaolongxia, qianjianglongxia,which have the sense of advertising their products via modern media.

Shopping TV Media

We only found 11lobster advertisement on TV and yushilongxia took the most of them(7).
Yushilongxia have been cooperated with the xuyi government on TV advertising and
lack of their own independent propaganda.When thexuyi government took the city promotional film,Yushilongxia appears as the symbol of city,in other words,the indivisible part of xuyi,The xuyi city promotional film about the lobster festivals has been played in CCTV 1 and CCTV news during the <thirty minutes news> programme for ten seconds each day,from 1 May 2010 to 31 Jul 2010, which brings great fame on yushilongxia.Xuyi government helds the international lobster festivals with Audstralia,New Zealand,Switzerland in Jun 2008 and 2009.The governments agree with each other to use the “Thirteen Sweet Lobsters” logo as the evidence of live animals.The festivals show the world the charm of Chinese lobsters and inspire people to eat lobsters.And the band is also processed from xuyi lobster certification mark, xuyi lobster CI logo to xuyi lobster the protection of geograghical indications. Yushilongxia has developed its domestic well-knownbrand, Xuyi Thirteen Sweet Lobsters, and have an ambition to make it international. However, the company lack the awareness of brand protection to avoid imitation. Yushilongxia print its own brand when they provide processed lobsters to Canada, New Zealand, Switzerland and other countries but use clients’ brands when they provide raw lobsters abroad.
In some draft TV shows have the item called beautiful countryside,the participants from xuyi will definitely mention yushilongxia. You can find the video here.http://www.yushilongxia.com/about/?114.html
Yushilongxia has its own legendary family entrepreneurship story which three brothers from countryside started from scratch step by step conqueringall the disagreements and establish their own brand finally which value up to 64.5$10.53billion.
Unlike other advertisements appear directly on TV,lobster companies in China prefer to choose the food and tourism programs to show their local flavors made of lobsters and great lobsters breeding environment.
The consumption customof lobsters is not as extravagant as in west countries. Companies advertised with the 2014 Brazil World Cup and other sports competition to creat an civilian atmosphere of waching sports competition on TV and eat lobsters by hand the same time.Take qianjianglongxia for example,apart from the five local lobster festivals held every Jun since 2009 in qianjiang,HeBei. They also held an online game called” Lobsters Guess the World Cup”, put forward that lobsters are the best food to enjoy with the world cup,which influenced by the 2014 Brazil world Cup,inspired above 400 million people took part in it and got a 3000$490million sales.

Mystery shopping on Internet

Only hongdinghong,yusihlongxia have their own enterprise website,and we mainly compare the quantity of the advertisements via Video websites and the news reports here.
The news reports consists of 4200 about yushilongxia, 4530 about qianjianglongxia, 66 aboutyikouxianglongxia.They focus on the assessment of the brands, chain to join, culture events about lobster, people get ill because of eating lobster grown in polluted river or lakes and so on.

      

Mystery shopping China: Lobster Advertisement Case

Mystery Targets

Six lobster bands in China: yushilongxia,hongdinghong,shangziwei,yikouxiang,lisaolongxia, qianjianglongxia,which have the sense of advertising their products via modern media.

Shopping TV Media

We only found 11lobster advertisement on TV and yushilongxia took the most of them(7).
Yushilongxia have been cooperated with the xuyi government on TV advertising and
lack of their own independent propaganda.When thexuyi government took the city promotional film,Yushilongxia appears as the symbol of city,in other words,the indivisible part of xuyi,The xuyi city promotional film about the lobster festivals has been played in CCTV 1 and CCTV news during the <thirty minutes news> programme for ten seconds each day,from 1 May 2010 to 31 Jul 2010, which brings great fame on yushilongxia.Xuyi government helds the international lobster festivals with Audstralia,New Zealand,Switzerland in Jun 2008 and 2009.The governments agree with each other to use the “Thirteen Sweet Lobsters” logo as the evidence of live animals.The festivals show the world the charm of Chinese lobsters and inspire people to eat lobsters.And the band is also processed from xuyi lobster certification mark, xuyi lobster CI logo to xuyi lobster the protection of geograghical indications. Yushilongxia has developed its domestic well-knownbrand, Xuyi Thirteen Sweet Lobsters, and have an ambition to make it international. However, the company lack the awareness of brand protection to avoid imitation. Yushilongxia print its own brand when they provide processed lobsters to Canada, New Zealand, Switzerland and other countries but use clients’ brands when they provide raw lobsters abroad.
In some draft TV shows have the item called beautiful countryside,the participants from xuyi will definitely mention yushilongxia. You can find the video here.http://www.yushilongxia.com/about/?114.html
Yushilongxia has its own legendary family entrepreneurship story which three brothers from countryside started from scratch step by step conqueringall the disagreements and establish their own brand finally which value up to 64.5$10.53billion.
Unlike other advertisements appear directly on TV,lobster companies in China prefer to choose the food and tourism programs to show their local flavors made of lobsters and great lobsters breeding environment.
The consumption customof lobsters is not as extravagant as in west countries. Companies advertised with the 2014 Brazil World Cup and other sports competition to creat an civilian atmosphere of waching sports competition on TV and eat lobsters by hand the same time.Take qianjianglongxia for example,apart from the five local lobster festivals held every Jun since 2009 in qianjiang,HeBei. They also held an online game called” Lobsters Guess the World Cup”, put forward that lobsters are the best food to enjoy with the world cup,which influenced by the 2014 Brazil world Cup,inspired above 400 million people took part in it and got a 3000$490million sales.
mystery shopping china

Mystery shopping on Internet

Only hongdinghong,yusihlongxia have their own enterprise website,and we mainly compare the quantity of the advertisements via Video websites and the news reports here.
mystery shopping china
The news reports consists of 4200 about yushilongxia, 4530 about qianjianglongxia, 66 aboutyikouxianglongxia.They focus on the assessment of the brands, chain to join, culture events about lobster, people get ill because of eating lobster grown in polluted river or lakes and so on.