mardi 9 décembre 2014

Mystery shopping China: Lobster Advertisement Case

Mystery shopping China: Lobster Advertisement Case

Mystery Targets

Six lobster bands in China: yushilongxia,hongdinghong,shangziwei,yikouxiang,lisaolongxia, qianjianglongxia,which have the sense of advertising their products via modern media.

Shopping TV Media

We only found 11lobster advertisement on TV and yushilongxia took the most of them(7).
Yushilongxia have been cooperated with the xuyi government on TV advertising and
lack of their own independent propaganda.When thexuyi government took the city promotional film,Yushilongxia appears as the symbol of city,in other words,the indivisible part of xuyi,The xuyi city promotional film about the lobster festivals has been played in CCTV 1 and CCTV news during the <thirty minutes news> programme for ten seconds each day,from 1 May 2010 to 31 Jul 2010, which brings great fame on yushilongxia.Xuyi government helds the international lobster festivals with Audstralia,New Zealand,Switzerland in Jun 2008 and 2009.The governments agree with each other to use the “Thirteen Sweet Lobsters” logo as the evidence of live animals.The festivals show the world the charm of Chinese lobsters and inspire people to eat lobsters.And the band is also processed from xuyi lobster certification mark, xuyi lobster CI logo to xuyi lobster the protection of geograghical indications. Yushilongxia has developed its domestic well-knownbrand, Xuyi Thirteen Sweet Lobsters, and have an ambition to make it international. However, the company lack the awareness of brand protection to avoid imitation. Yushilongxia print its own brand when they provide processed lobsters to Canada, New Zealand, Switzerland and other countries but use clients’ brands when they provide raw lobsters abroad.
In some draft TV shows have the item called beautiful countryside,the participants from xuyi will definitely mention yushilongxia. You can find the video here.http://www.yushilongxia.com/about/?114.html
Yushilongxia has its own legendary family entrepreneurship story which three brothers from countryside started from scratch step by step conqueringall the disagreements and establish their own brand finally which value up to 64.5$10.53billion.
Unlike other advertisements appear directly on TV,lobster companies in China prefer to choose the food and tourism programs to show their local flavors made of lobsters and great lobsters breeding environment.
The consumption customof lobsters is not as extravagant as in west countries. Companies advertised with the 2014 Brazil World Cup and other sports competition to creat an civilian atmosphere of waching sports competition on TV and eat lobsters by hand the same time.Take qianjianglongxia for example,apart from the five local lobster festivals held every Jun since 2009 in qianjiang,HeBei. They also held an online game called” Lobsters Guess the World Cup”, put forward that lobsters are the best food to enjoy with the world cup,which influenced by the 2014 Brazil world Cup,inspired above 400 million people took part in it and got a 3000$490million sales.

Mystery shopping on Internet

Only hongdinghong,yusihlongxia have their own enterprise website,and we mainly compare the quantity of the advertisements via Video websites and the news reports here.
The news reports consists of 4200 about yushilongxia, 4530 about qianjianglongxia, 66 aboutyikouxianglongxia.They focus on the assessment of the brands, chain to join, culture events about lobster, people get ill because of eating lobster grown in polluted river or lakes and so on.

      

Mystery shopping China: Lobster Advertisement Case

Mystery Targets

Six lobster bands in China: yushilongxia,hongdinghong,shangziwei,yikouxiang,lisaolongxia, qianjianglongxia,which have the sense of advertising their products via modern media.

Shopping TV Media

We only found 11lobster advertisement on TV and yushilongxia took the most of them(7).
Yushilongxia have been cooperated with the xuyi government on TV advertising and
lack of their own independent propaganda.When thexuyi government took the city promotional film,Yushilongxia appears as the symbol of city,in other words,the indivisible part of xuyi,The xuyi city promotional film about the lobster festivals has been played in CCTV 1 and CCTV news during the <thirty minutes news> programme for ten seconds each day,from 1 May 2010 to 31 Jul 2010, which brings great fame on yushilongxia.Xuyi government helds the international lobster festivals with Audstralia,New Zealand,Switzerland in Jun 2008 and 2009.The governments agree with each other to use the “Thirteen Sweet Lobsters” logo as the evidence of live animals.The festivals show the world the charm of Chinese lobsters and inspire people to eat lobsters.And the band is also processed from xuyi lobster certification mark, xuyi lobster CI logo to xuyi lobster the protection of geograghical indications. Yushilongxia has developed its domestic well-knownbrand, Xuyi Thirteen Sweet Lobsters, and have an ambition to make it international. However, the company lack the awareness of brand protection to avoid imitation. Yushilongxia print its own brand when they provide processed lobsters to Canada, New Zealand, Switzerland and other countries but use clients’ brands when they provide raw lobsters abroad.
In some draft TV shows have the item called beautiful countryside,the participants from xuyi will definitely mention yushilongxia. You can find the video here.http://www.yushilongxia.com/about/?114.html
Yushilongxia has its own legendary family entrepreneurship story which three brothers from countryside started from scratch step by step conqueringall the disagreements and establish their own brand finally which value up to 64.5$10.53billion.
Unlike other advertisements appear directly on TV,lobster companies in China prefer to choose the food and tourism programs to show their local flavors made of lobsters and great lobsters breeding environment.
The consumption customof lobsters is not as extravagant as in west countries. Companies advertised with the 2014 Brazil World Cup and other sports competition to creat an civilian atmosphere of waching sports competition on TV and eat lobsters by hand the same time.Take qianjianglongxia for example,apart from the five local lobster festivals held every Jun since 2009 in qianjiang,HeBei. They also held an online game called” Lobsters Guess the World Cup”, put forward that lobsters are the best food to enjoy with the world cup,which influenced by the 2014 Brazil world Cup,inspired above 400 million people took part in it and got a 3000$490million sales.
mystery shopping china

Mystery shopping on Internet

Only hongdinghong,yusihlongxia have their own enterprise website,and we mainly compare the quantity of the advertisements via Video websites and the news reports here.
mystery shopping china
The news reports consists of 4200 about yushilongxia, 4530 about qianjianglongxia, 66 aboutyikouxianglongxia.They focus on the assessment of the brands, chain to join, culture events about lobster, people get ill because of eating lobster grown in polluted river or lakes and so on.

      

mardi 2 décembre 2014

Funny mystery shopping in China

In Shanghai, China,there is a lot of mystery shopping. Sometimes, shoppers get a bit crazy and are not really "mysterious" anymore.
Check out this funny mystery shopping in China, Shanghai.



samedi 2 août 2014

Mistery Sensor Market in US and China

Mistery Sensor Market in US and China 


The global market for sensors was estimated at $56.3 billion in 2010. It is expected to increase to $62.8 billion in 2011 and then to nearly $91.5 billion by 2016, at a compound annual growth rate (CAGR) of 7.8%.

What Kind of sensor do you need ?

The market for biosensors and chemical sensors is expected to experience the highest growth, at a compound annual growth rate (CAGR) of 9.6% during the 5-year period from 2011 to 2016. This sector is expected to be worth $13 billion in 2011 and $21 billion in 2016.

source

 US sales of sensors

Image sensors will experience high growth because of their increased use in smart phones and many other portable devices. The image, flow, and level sensors category is estimated at $18 billion in 2011 and is expected to increase at an 8.5% compound annual growth rate (CAGR) to reach $27 billion in 2016.
US sales of sensors are forecast to climb at a 6.1 percent annual rate through 2016 to $14.9 billion. Process variable sensors will remain the largest category, while chemical property sensors and proximity and positioning sensors will post the fastest growth. Motor vehicles will once again become the leading sensor market as production rebounds from recessionary lows. via Fil control

Market analysis $11.1 billion


This study analyzes the $11.1 billion US sensors industry. It presents historical demand data for the years 2001, 2006 and 2011, and forecasts for 2016 and 2021 by sensor type (e.g., process variable, physical property, proximity and positioning, chemical property, electrical property, imaging) and market (e.g., industrial, motor vehicles, military/aerospace, electronic, medical, consumer electrical and electronic, information technology).more information on this PDF

The study also considers market environment factors, details industry structure, evaluates company market share and profiles 40 industry competitors, including Honeywell, Sensata Technologies, and Northrop Grumman.
Four market needs started a massive adoption of sensors in consumer market:
  1. Wave solderable microphones for cell phones.
  2. Portrait/landscape image rotation in iPhone accel Gaming motion detection in WII
  3. Camera image stabilization (gyro).
  4. Once sensors found their way into cell phones, many new sensor based apps were and are being developed

jeudi 31 juillet 2014

A foreign SEO Expert in China

Today we Interview Olivier VEROT, a SEO Expert in China who will give us Tips to optimize your position on Chinese Search Engine like Baidu or Google

Thank you for give me this opportunity INS. Before we get there, let’s step back for a moment and make a few observations about the current state of Internet trends in China

SEO what it is ?

Search engine optimization (SEO) has peaked. Google is getting smarter and want quality websites to rank high in search results. It is useful to use marketing techniques, as Buzz Marketing, Content management, Buzz, and  social media to increase your popularity.
The question is, with the advent of services, tools and blogs that help businesses create more content more easily. To optimize your website in Chinese search engine you should focus on.

1. Optimize your Title

The very top of a page of a website, the source code you’ll find various meta tags the standard ones being the Title, Description and Keyword tags. The title tag plays such a large role in the indexing of your web site, that it is considered the most important !
So one page should have a good Title

2. Focus on your Meta & Tags

Meta / Tags There are primary meta tags in terms of SEO ( description and keyword) . It is what users read when your link comes up and what makes them decide whether or not to click on your link.
When creating your keyword list, you have to think of the specific terms people will type in when searching for a site like yours.
 more information here http://ins-globalconsulting.com/blog/content/interview-of-a-china-seo-expert

jeudi 29 mai 2014

Daxue Consulting, pioneer on Mystery Shopping in China

Daxue Consulting, pioneer on Mystery Shopping in China

Daxue Consulting is a consulting firm providing a better understanding of China’s market to foreign companies. It became in few years one of the leaders of the consulting firms in China. In particular, Daxue Consulting is recognized among MNC and SME for its expertise on mystery shopping.

Daxue consulting understood the importance of Mystery Shopping in China


Daxue Consulting
Daxue Consulting has been found in 2009. Thanks to the strong experience and network of its French founder, it quickly became a reference for market research and consulting in China among players of French business environment. Moreover, it extends its target by offering innovative and adapted solution to foreign companies willing to better understand Chinese market.
Daxue Consulting, through its excellent staff, rapidly understand the relevancy of some methodologies in this specific market. Mystery shopping in particular, is a methodology of research which had been not well-developed by market research firms until these few years. Daxue Consulting showed a great expertise on this practice and is now the leader in China. To gain this position, the key was to be able to adapt this specific western methodology to China’s customs and culture.

Daxue Consulting has a strong network of collaborators


The main force of Daxue Consulting is in the quality of its staff and network of collaborators. It includes degree candidates (among top MBAs, CPAs, CFAs, PhDs & similar degrees) as well as university professors. It enables the firm to be ahead of the top international firm, which cannot take advantage of the same expertise of local culture and customs, and which just use the very same methods in China and in Europe or in the US.
In the same time, Daxue Consulting, by this network, can reach any industry as their collaborators can come from a wide range of sectors, on a per-project basis. They represent a workforce and a source of information at the same time.
Therefore, MNC and SME consider Daxue Consulting as the main expert on Mystery Shopping in China.

Alexie Jons 

See also :

jeudi 8 mai 2014

Mystery shopping in a restaurant in China



Here is an excellent example of Mystery shopping in China, with this hidden camera in a fast food restaurant.


mardi 8 avril 2014

Cost of mystery shopping in China

Cost of mystery shopping in China

Grumble on the margins to propose more offensive prices, such is the main strategic option chosen by some participants of the mystery shopping. Wage costs representing a big part of this service, persons receiving benefits unscrupulous propose unworthy remunerations to their mystery shoppers (lower than 4 euros an hour), imposing them independent's statuses, compensations with purchase vouchers, etc.

Pressure of the wage costs on mystery shopping in China

cost of mystery shopping in China

Consequence of this pressure on the wage costs of the mystery shoppers: a reduction in the quality of the services, in qualitative speeches which do not pass any more because of an unfair competition. As a matter of fact the emergence of low-cost one spending by the slaughter and commercial practices to line accompanied with a loss of income for the State (treasury and URSSAF(FRENCH BODY MANAGING SOCIAL SECURITY PAYMENTS AND FUNDS)).
According to the volumes of mystery shopping were confided by our customers, the cost of the mystery shopper (salary, welfare costs, traveling costs) represents between 30 and 60 % of the price charged to our customer. In it is added the cost of the management of salaries (contracts, OWED, pay slips, etc.) that we consider between 8 and 13 % of the price.

Impact of naming in mystery shopping cost in China

naming in China

The person receiving benefits, as naming agency, acts seemingly according to the regulations, that is by employing his investigator mystery shopper within the framework of a fixed-term contract of use. Nevertheless, he proposes a working time obviously lower than the time which will spend the mystery shopper in the realization of its mission. Indeed, a mission as mystery shopper is made in 3 stages: briefing on the mission (reading of a briefing writes and possibly phone briefing following the persons receiving benefits), naming in China, and realization of the mission on the place of the point of sale, then writing of the report of the mystery shopper on the way back at home. Certain persons receiving benefits do not hesitate to announce net pays between 5 and 10 €, is between 30 minutes and one hour.


samedi 22 février 2014

Mystery shopping show decrease of foreign brands in China

Mystery shopping show decrease of foreign brands in China

The fall of mini cars market in China

mini cars in China



The foreign marks have difficulty in standing out in the sector of the consumer goods in China where they are confronted with the wild competition of their local competitors, show a study published on Tuesday, according to which approximately 60 % of the foreign companies lost market shares, especially in the sector of mini cars in China. The study has been conducted through mystery shopping in China.
The survey realized by Daxue Consulting with 40.000 homes underlines that the foreign manufacturers of cosmetics and dermatological and toothbrushes lost 5 % of market shares in China in 2013 whereas their Chinese competitors progressed; in the same time mini cars market show a decrease among foreign brands, according to mystery shopping survey.
Near drinks, infantile milk and domestic cleaning products, the foreign manufacturers gave in between 1 and 3 % of market shares in 2013 in the second economy of the world.
If the mystery shopping does not give detailed explanations, it supplies several examples, including market of mini cars in China.

Mystery shopping in China allow foreign brand to evaluate their market share in store

China mystery shopping
In the sector of soft drinks, the Chinese giant Hangchow Wahaha Group saw its market share growing of 3,8 % last year thanks to a vast advertising campaign and to the launch of new products, showed mystery shopping in China. On the other hand, that of the foreign companies melted of 6,3 %.
On the contrary, the foreign manufacturers of shampoo and cakes have enough to delight it. German Henkel, which possesses the brand Schwarzkopf and many brands of mini cars in China, saw its market share increasing by 1,2 % and mark of cakes Chips Ahoy! Of Mondelez International gained 0,3 % of market shares.
To realize this mystery shopping survey, 106 categories of consumer goods, representing more than 80 % of the Chinese market, were crossed in the riddle.
It emerges from it that the Chinese consumers are the most inclined to buy on-line since their smartphones and their computers, China being the first world market of the on-line distribution