Cost of mystery shopping
in China
Grumble on
the margins to propose more offensive prices, such is the main strategic option
chosen by some participants of the mystery shopping. Wage costs representing a
big part of this service, persons receiving benefits unscrupulous propose
unworthy remunerations to their mystery shoppers (lower than 4 euros an hour), imposing
them independent's statuses, compensations with purchase vouchers, etc.
Pressure of the wage costs
on mystery shopping in China
Consequence
of this pressure on the wage costs of the mystery shoppers: a reduction in the
quality of the services, in qualitative speeches which do not pass any more
because of an unfair competition. As a matter of fact the emergence of low-cost
one spending by the slaughter and commercial practices to line accompanied with
a loss of income for the State (treasury and URSSAF(FRENCH BODY MANAGING SOCIAL
SECURITY PAYMENTS AND FUNDS)).
According
to the volumes of mystery shopping were confided by our customers, the cost of
the mystery shopper (salary, welfare costs, traveling costs) represents between
30 and 60 % of the price charged to our customer. In it is added the cost of
the management of salaries (contracts, OWED, pay slips, etc.) that we consider
between 8 and 13 % of the price.
Impact of naming in mystery
shopping cost in China
The person
receiving benefits, as naming agency, acts seemingly according to the
regulations, that is by employing his investigator mystery shopper within the
framework of a fixed-term contract of use. Nevertheless, he proposes a working
time obviously lower than the time which will spend the mystery shopper in the
realization of its mission. Indeed, a mission as mystery shopper is made in 3
stages: briefing on the mission (reading of a briefing writes and possibly
phone briefing following the persons receiving benefits), naming in China, and
realization of the mission on the place of the point of sale, then writing of
the report of the mystery shopper on the way back at home. Certain persons
receiving benefits do not hesitate to announce net pays between 5 and 10 €, is
between 30 minutes and one hour.
