Mystery shopping show
decrease of foreign brands in China
The fall of mini cars
market in China
The foreign
marks have difficulty in standing out in the sector of the consumer goods in
China where they are confronted with the wild competition of their local
competitors, show a study published on Tuesday, according to which
approximately 60 % of the foreign companies lost market shares, especially in
the sector of mini cars in China. The study has been conducted through mystery
shopping in China.
The survey
realized by Daxue Consulting with 40.000 homes underlines that the foreign
manufacturers of cosmetics and dermatological and toothbrushes lost 5 % of
market shares in China in 2013 whereas their Chinese competitors progressed; in
the same time mini cars market show a decrease among foreign brands, according
to mystery shopping survey.
Near
drinks, infantile milk and domestic cleaning products, the foreign
manufacturers gave in between 1 and 3 % of market shares in 2013 in the second
economy of the world.
If the mystery
shopping does not give detailed explanations, it supplies several examples,
including market of mini cars in China.
Mystery shopping in China allow
foreign brand to evaluate their market share in store
In the
sector of soft drinks, the Chinese giant Hangchow Wahaha Group saw its market
share growing of 3,8 % last year thanks to a vast advertising campaign and to
the launch of new products, showed mystery shopping in China. On the other
hand, that of the foreign companies melted of 6,3 %.
On the
contrary, the foreign manufacturers of shampoo and cakes have enough to delight
it. German Henkel, which possesses the brand Schwarzkopf and many brands of
mini cars in China, saw its market share increasing by 1,2 % and mark of cakes
Chips Ahoy! Of Mondelez International gained 0,3 % of market shares.
To realize
this mystery shopping survey, 106 categories of consumer goods, representing
more than 80 % of the Chinese market, were crossed in the riddle.
It emerges
from it that the Chinese consumers are the most inclined to buy on-line since
their smartphones and their computers, China being the first world market of
the on-line distribution
