Chinese Advertising: Just Amazing

China's advertising industry is worth billions

China, which is second in global advertising market after the United States was predicted to be the largest, will spend about 10.3 Billion U.S. dollars on ad revenue between 2019-2022. Although traditional broadcasting and printing advertising channels have been declining, outdoor and online ads have experienced an exponential growth. Rapid technological advancement and a mobile-savvy nation are the main drivers of this growth.

https://www.linkedin.com/pulse/chinas-advertising-industry-worth-billions-chinese-tourists-expert/

Doing business in China in 2022

 

• China’s capital city of Beijing reported a spike in Covid cases over the weekend, and warned more would be found since the virus had spread undetected in the city for a week.
• The city’s business district of Chaoyang began three days of mass testing on Monday for anyone living or working in the region.
• The increase in cases in Beijing come as mainland China faces its worst Covid outbreak since early 2020 and most of Shanghai, China’s largest city, remains under prolonged lockdown. source https://www.cnbc.com/2022/04/25/chinas-capital-city-beijing-begins-covid-testing-in-business-district.html
• 
  

What would i be able to pitch to China?

With a white collar class of more than 300 million individuals, that is developing yearly, there are surely are a considerable measure of chances for pitching items to Chinese purchasers. Be that as it may, a few items are more sought after than others.

https://agilebusinessvalue.com/2018/10/22/guide-to-do-agile-business-in-china/

China’s nine-month freeze on computer games licences is over following the approval of 45 new titles earlier this month, and gaming stocks have climbed.

But the country’s computer games sector faces a difficult road to recovery as Beijing continues its sweeping crackdown on gaming, industry insiders and experts say. https://www.aljazeera.com/economy/2022/4/25/after-licence-freeze-chinas-game-developers-see-tough-recovery

The Situation in Shanghai April 2022

 two weeks, sometimes much more for many of you, we are all subject to the strict confinement imposed by the Chinese authorities on the entire municipality of Shanghai to deal with the unprecedented epidemic outbreak in the city. Our compatriots who live in the Yangtze River Delta provinces outside of Shanghai are also mostly subject to strong restrictions that damage their daily life and professional activity.

Lockdown in Shanghai

This lockdown has turned everyone's lives upside down. Difficulties related to the supply of food have become a subject of concern, as has the question of access to emergency care. This is added, for the families, the problems related to the education of the children and the anxiety of a possible separation if a child comes to be tested positive. 

 Problem of supply of food

More generally, the accommodation conditions in the collective isolation structures receiving the cases tested positive or the close contact cases raise legitimate questions. Finally, many of us have experienced frustration and sadness because of the impossibility of fulfilling our civic duty during the first round of the presidential election, on April 10th.

And we are all wondering how long the restrictions affecting our community will last. If the first official announcements had been for short periods, it is now clear in view of the dynamics of the epidemic that the return to normal will be very gradual.

In this context, the offices of the consulate are certainly closed due to confinement, but our teams remain and remain present by your side throughout the duration of the crisis. In close collaboration with the French Embassy in Beijing, we are mobilized 24 hours a day, 7 days a week to support the French community in this difficult period. Our action takes place at three levels:

- informing the community via regular situation updates, via the network of island leaders and via webinars with the Ambassador co-organized with the CCIFC and open to all;

- advocacy action with the Chinese authorities so that the concerns of foreign communities, and in particular European ones, are better taken into account;

- support for French nationals in difficulty. This last work mobilizes a large part of the consulate teams as long as the situations are complex due to the confinement rules, but we make sure to follow all the situations that are reported to us.

Our priorities for action relate to the following issues:

- The situation of French people identified as positive cases or contact cases. We provide individual follow-up for each of them. In compliance with Chinese regulations, we are mobilizing so that those of our compatriots who are transferred to centers set up by the authorities benefit from acceptable accommodation conditions, in terms of hygiene, comfort and privacy. Progress has been made in recent days and several of our compatriots have been able to return home, but we remain mobilized for those who continue to face difficult situations. We also oppose any separation of families, with success so far. Do not hesitate to contact us, we will be at your side explained jingwanglawyer

 

- The difficulties of daily life during confinement. We have seen progress in recent days on issues related to food supplies, which are primarily the responsibility of local authorities. We have intervened to provide, in cooperation with our partners, emergency aid to deal with certain situations of distress and remain ready to do so again if necessary. We are also at your disposal if you encounter difficulties in accessing necessary or urgent care. With the associations which play a very important role of solidarity, we are also at your disposal to help you deal with various situations of distress, in particular psychological ones explained a member of the ChinesebusinessClub

 

- Air connectivity is also affected by the lockdown. Airlines are struggling to operate flights from Pudong Airport due to shortages of ground crew. Many flights are cancelled. The embassy and the consulate have intervened with the Chinese authorities, with our European partners, so that the conditions allowing regular flights to operate normally are restored as soon as possible. In addition, as a first step, we intervened as a priority to support people who had to return to France for medical or humanitarian emergencies. We are now also supporting the efforts of our compatriots who are having difficulty obtaining exit permits and getting to the airport in order

5 trends in luxury consumption in China

 First-time luxury consumers are shaping the “new luxury” in China. 

The new luxury” in China

With their preference for self-rewarding consumption and sustainable pursuit, luxury newcomers are placing categories under further expansion. All categories face enormous development potential. Only international luxury brands that understand and respect the growth curve will be the ones to manage future opportunities in the Chinese market. What should you watch?

Fashion & Accessories in China 

 The clothing and accessories categories will be supported by the winter sports and outdoor clothing collections. With the Winter Olympics taking place in Beijing in February 2022, the winter sports market is booming. On Tmall, winter sports equipment sales were up 140% year-on-year during the first hour of Nov. 11 sales. Meanwhile, Moncler doubled sales in mainland China while Canada Goose increased direct sales by 86%.

Bags & Leather Goods in China 

The bags and leather goods categories will be affected by the Chinese government's latest measures to protect endangered species and consumer interest in sustainable leather. A gradual shift opens towards exotic leathers such as crocodile, python, sturgeon, etc. While Chinese customers are looking for traditional leathers, others are turning more to vegan leathers like apple leather.

Watches and Jewelry in China 

The watches and jewelry categories will be driven by Gen Z which accounts for 30% of consumption and +105% YoY GMV growth. In particular, men in Tier 2 and Tier 3 cities are reshaping the face of the market with new consumption habits and new trends. Consumer demand is mainly focused on style and design, with particular fondness for manga, anime, traditional Chinese style and outdoor extremes. The fine jewelry market is now changing its face with new disruptive designs.

Premium Cosmetics in China 

The luxury cosmetics category will be boosted by perfume sales. According to Mintel's latest report, the fragrance industry in China is set to grow at an annual rate of +17% by 2025. Chinese luxury consumers are now seeking sensory experiences with interactive events to dive into the world of perfumery. Major market players are now investing in their fragrance portfolio in China. At the same time, Coty confirmed a +50% increase in prestige fragrance revenues in China.

Top reading on fashionChinaagency

Apple takes 23% of the Chinese Market

 Counterpoint estimates that Apple's share of the Chinese market grew to 23% over the last three months of 2021.

This was due to the iPhone 13's relatively lower starting price, which featured strong 5G features and a powerful camera. source

Apple's smartphone share in China surpassed all expectations in the fourth quarter 2021. The iPhone maker has reclaimed the number one spot in China for the first time since six years.

According to Counterpoint Research, the Cupertino giant held 23% of the market. Sales grew 32% year-on–year in December quarter according to market analysts Counterpoint Research.

Apple's iPhone 13 line-up was launched in September and saw steady growth, despite a 9% drop in overall smartphone sales in China.

apple with the Design make the difference, and the Premium positioning is very different from low cost Chinese brands explains this agency. 

Apple was China’s top-selling smartphone manufacturer in 2021's last quarter, according to industry research. It also occupied the top spot on the largest mobile market in the world for the first time since 2015.

Counterpoint Research reported Wednesday that Apple's new iPhone 13 helped it outsell Chinese competitors Vivo and Oppo, after Huawei Technologies fell down the rankings.

Huawei is a big challenge as explain the CEO of Huawei at the Chinese business club. 

Apple sales in the country rose 32% despite the fact that the overall domestic market shrank by 9%. This was due to chip shortages as well as an economic slowdown, which has impacted both production and consumer demand.

 Tmall care about IP protection to catch luxury Brands 

The B2C market has expanded rapidly in China, with the rise of fierce industry competition. According to industry insiders, this opposition has brought with it inferior quality and ease as well as lopsided item quality levels and administration levels. Alibaba opened another Taobao Mall, this time with new guidelines and a different name. This effectively removed the Tmall completely from Taobao Marketplace.

Pressing factor for change

Even if you go back only a few years, most people who are familiar with Taobao and other similar destinations will see the "Wild West” nature of the stage. The ease with which people could sell false products and benefits was almost universal, much like eBay in the West. Alibaba was a young organization that found it difficult to follow up on so many things.

Alibaba, despite its IPO, is now better able to protect its foundation and build up its business procedures. However, it is also less able to resist the pressure from other organizations to ensure IP assurance. This is a crucial step towards future success. It recognizes the benefits of protecting its IP and the IP of other organizations who have items on its online business platforms. The State Administration for Industry and Commerce (SAIC), which recommended 63% of the brand merchandise recorded on the site as fakes, has also put pressure on it.

Alibaba was hit with a variety of claims. Models include French extravagance bunch Kering SA. This holding organization is the owner of brands such as Alexander McQueen and Balenciaga. It also holds the rights to brand names like Balenciaga. Brioni. Gucci. Puma. Volcom. They claim that AliExpress gives a commercial centre to sellers who are occupied with selling fake goods. September saw the US Chamber of Commerce and the US Trade Agent document China's compliance with World Trade Organization responsibilities. AliExpress was identified as a source of concern.

source https://sthint.com/2021/04/10/tmall-update-his-ip-protection-policy/