Tmall care about IP protection to catch luxury Brands
The B2C market has expanded rapidly in China, with the rise of fierce industry competition. According to industry insiders, this opposition has brought with it inferior quality and ease as well as lopsided item quality levels and administration levels. Alibaba opened another Taobao Mall, this time with new guidelines and a different name. This effectively removed the Tmall completely from Taobao Marketplace.
Pressing factor for change
Even if you go back only a few years, most people who are familiar with Taobao and other similar destinations will see the "Wild West” nature of the stage. The ease with which people could sell false products and benefits was almost universal, much like eBay in the West. Alibaba was a young organization that found it difficult to follow up on so many things.
Alibaba, despite its IPO, is now better able to protect its foundation and build up its business procedures. However, it is also less able to resist the pressure from other organizations to ensure IP assurance. This is a crucial step towards future success. It recognizes the benefits of protecting its IP and the IP of other organizations who have items on its online business platforms. The State Administration for Industry and Commerce (SAIC), which recommended 63% of the brand merchandise recorded on the site as fakes, has also put pressure on it.
Alibaba was hit with a variety of claims. Models include French extravagance bunch Kering SA. This holding organization is the owner of brands such as Alexander McQueen and Balenciaga. It also holds the rights to brand names like Balenciaga. Brioni. Gucci. Puma. Volcom. They claim that AliExpress gives a commercial centre to sellers who are occupied with selling fake goods. September saw the US Chamber of Commerce and the US Trade Agent document China's compliance with World Trade Organization responsibilities. AliExpress was identified as a source of concern.
source https://sthint.com/2021/04/10/tmall-update-his-ip-protection-policy/
