The Situation in Shanghai April 2022

 two weeks, sometimes much more for many of you, we are all subject to the strict confinement imposed by the Chinese authorities on the entire municipality of Shanghai to deal with the unprecedented epidemic outbreak in the city. Our compatriots who live in the Yangtze River Delta provinces outside of Shanghai are also mostly subject to strong restrictions that damage their daily life and professional activity.

Lockdown in Shanghai

This lockdown has turned everyone's lives upside down. Difficulties related to the supply of food have become a subject of concern, as has the question of access to emergency care. This is added, for the families, the problems related to the education of the children and the anxiety of a possible separation if a child comes to be tested positive. 

 Problem of supply of food

More generally, the accommodation conditions in the collective isolation structures receiving the cases tested positive or the close contact cases raise legitimate questions. Finally, many of us have experienced frustration and sadness because of the impossibility of fulfilling our civic duty during the first round of the presidential election, on April 10th.

And we are all wondering how long the restrictions affecting our community will last. If the first official announcements had been for short periods, it is now clear in view of the dynamics of the epidemic that the return to normal will be very gradual.

In this context, the offices of the consulate are certainly closed due to confinement, but our teams remain and remain present by your side throughout the duration of the crisis. In close collaboration with the French Embassy in Beijing, we are mobilized 24 hours a day, 7 days a week to support the French community in this difficult period. Our action takes place at three levels:

- informing the community via regular situation updates, via the network of island leaders and via webinars with the Ambassador co-organized with the CCIFC and open to all;

- advocacy action with the Chinese authorities so that the concerns of foreign communities, and in particular European ones, are better taken into account;

- support for French nationals in difficulty. This last work mobilizes a large part of the consulate teams as long as the situations are complex due to the confinement rules, but we make sure to follow all the situations that are reported to us.

Our priorities for action relate to the following issues:

- The situation of French people identified as positive cases or contact cases. We provide individual follow-up for each of them. In compliance with Chinese regulations, we are mobilizing so that those of our compatriots who are transferred to centers set up by the authorities benefit from acceptable accommodation conditions, in terms of hygiene, comfort and privacy. Progress has been made in recent days and several of our compatriots have been able to return home, but we remain mobilized for those who continue to face difficult situations. We also oppose any separation of families, with success so far. Do not hesitate to contact us, we will be at your side explained jingwanglawyer

 

- The difficulties of daily life during confinement. We have seen progress in recent days on issues related to food supplies, which are primarily the responsibility of local authorities. We have intervened to provide, in cooperation with our partners, emergency aid to deal with certain situations of distress and remain ready to do so again if necessary. We are also at your disposal if you encounter difficulties in accessing necessary or urgent care. With the associations which play a very important role of solidarity, we are also at your disposal to help you deal with various situations of distress, in particular psychological ones explained a member of the ChinesebusinessClub

 

- Air connectivity is also affected by the lockdown. Airlines are struggling to operate flights from Pudong Airport due to shortages of ground crew. Many flights are cancelled. The embassy and the consulate have intervened with the Chinese authorities, with our European partners, so that the conditions allowing regular flights to operate normally are restored as soon as possible. In addition, as a first step, we intervened as a priority to support people who had to return to France for medical or humanitarian emergencies. We are now also supporting the efforts of our compatriots who are having difficulty obtaining exit permits and getting to the airport in order

5 trends in luxury consumption in China

 First-time luxury consumers are shaping the “new luxury” in China. 

The new luxury” in China

With their preference for self-rewarding consumption and sustainable pursuit, luxury newcomers are placing categories under further expansion. All categories face enormous development potential. Only international luxury brands that understand and respect the growth curve will be the ones to manage future opportunities in the Chinese market. What should you watch?

Fashion & Accessories in China 

 The clothing and accessories categories will be supported by the winter sports and outdoor clothing collections. With the Winter Olympics taking place in Beijing in February 2022, the winter sports market is booming. On Tmall, winter sports equipment sales were up 140% year-on-year during the first hour of Nov. 11 sales. Meanwhile, Moncler doubled sales in mainland China while Canada Goose increased direct sales by 86%.

Bags & Leather Goods in China 

The bags and leather goods categories will be affected by the Chinese government's latest measures to protect endangered species and consumer interest in sustainable leather. A gradual shift opens towards exotic leathers such as crocodile, python, sturgeon, etc. While Chinese customers are looking for traditional leathers, others are turning more to vegan leathers like apple leather.

Watches and Jewelry in China 

The watches and jewelry categories will be driven by Gen Z which accounts for 30% of consumption and +105% YoY GMV growth. In particular, men in Tier 2 and Tier 3 cities are reshaping the face of the market with new consumption habits and new trends. Consumer demand is mainly focused on style and design, with particular fondness for manga, anime, traditional Chinese style and outdoor extremes. The fine jewelry market is now changing its face with new disruptive designs.

Premium Cosmetics in China 

The luxury cosmetics category will be boosted by perfume sales. According to Mintel's latest report, the fragrance industry in China is set to grow at an annual rate of +17% by 2025. Chinese luxury consumers are now seeking sensory experiences with interactive events to dive into the world of perfumery. Major market players are now investing in their fragrance portfolio in China. At the same time, Coty confirmed a +50% increase in prestige fragrance revenues in China.

Top reading on fashionChinaagency

Apple takes 23% of the Chinese Market

 Counterpoint estimates that Apple's share of the Chinese market grew to 23% over the last three months of 2021.

This was due to the iPhone 13's relatively lower starting price, which featured strong 5G features and a powerful camera. source

Apple's smartphone share in China surpassed all expectations in the fourth quarter 2021. The iPhone maker has reclaimed the number one spot in China for the first time since six years.

According to Counterpoint Research, the Cupertino giant held 23% of the market. Sales grew 32% year-on–year in December quarter according to market analysts Counterpoint Research.

Apple's iPhone 13 line-up was launched in September and saw steady growth, despite a 9% drop in overall smartphone sales in China.

apple with the Design make the difference, and the Premium positioning is very different from low cost Chinese brands explains this agency. 

Apple was China’s top-selling smartphone manufacturer in 2021's last quarter, according to industry research. It also occupied the top spot on the largest mobile market in the world for the first time since 2015.

Counterpoint Research reported Wednesday that Apple's new iPhone 13 helped it outsell Chinese competitors Vivo and Oppo, after Huawei Technologies fell down the rankings.

Huawei is a big challenge as explain the CEO of Huawei at the Chinese business club. 

Apple sales in the country rose 32% despite the fact that the overall domestic market shrank by 9%. This was due to chip shortages as well as an economic slowdown, which has impacted both production and consumer demand.

 Tmall care about IP protection to catch luxury Brands 

The B2C market has expanded rapidly in China, with the rise of fierce industry competition. According to industry insiders, this opposition has brought with it inferior quality and ease as well as lopsided item quality levels and administration levels. Alibaba opened another Taobao Mall, this time with new guidelines and a different name. This effectively removed the Tmall completely from Taobao Marketplace.

Pressing factor for change

Even if you go back only a few years, most people who are familiar with Taobao and other similar destinations will see the "Wild West” nature of the stage. The ease with which people could sell false products and benefits was almost universal, much like eBay in the West. Alibaba was a young organization that found it difficult to follow up on so many things.

Alibaba, despite its IPO, is now better able to protect its foundation and build up its business procedures. However, it is also less able to resist the pressure from other organizations to ensure IP assurance. This is a crucial step towards future success. It recognizes the benefits of protecting its IP and the IP of other organizations who have items on its online business platforms. The State Administration for Industry and Commerce (SAIC), which recommended 63% of the brand merchandise recorded on the site as fakes, has also put pressure on it.

Alibaba was hit with a variety of claims. Models include French extravagance bunch Kering SA. This holding organization is the owner of brands such as Alexander McQueen and Balenciaga. It also holds the rights to brand names like Balenciaga. Brioni. Gucci. Puma. Volcom. They claim that AliExpress gives a commercial centre to sellers who are occupied with selling fake goods. September saw the US Chamber of Commerce and the US Trade Agent document China's compliance with World Trade Organization responsibilities. AliExpress was identified as a source of concern.

source https://sthint.com/2021/04/10/tmall-update-his-ip-protection-policy/

China and WHO investigate about the origin of the Covid

 A leading Chinese scientist who co-led the World Health Organization (WHO) and China expert group to investigate the origin of COVID-19 has what he calls "attempts at politicization of the study and misinterpretations of the findings, ”claiming that the investigation was based on science, close collaboration, openness and hard work.

The remarks were made by Liang Wannian, professor of public health at Tsinghua University and head of the Chinese team of the joint expert group, as a WHO spokesperson announced on Monday that the report of The investigation into the team's field visit to Wuhan from Jan. 14 to Feb. 10 could be released next week.

Mr. Liang claimed in an interview with China Daily that the result of the refl study was the consensus of Chinese and foreign experts and that the investigation into the origin of the pathogen may require the joint and long-term efforts of scientists. .

“Some politicians and foreign media have shown great disrespect for the work of scientists by seeking to politicize the investigation into the origins of COVID-19 and by deliberately misinterpreting the findings and report of the expert teams ", He said.

"Chinese and foreign experts are drafting the full text of the report, which involves substantial content, and scientists are doing their best to ensure its integrity and accuracy," he said, adding that this was the reason why the process was taking time.

"The international community, in particular the scientific community, should defend a scientific spirit and conduct an investigation into the origin (of the virus) on the basis of respect for science and the facts," he argued.

Liang downplayed hopes that the team, made up of around 30 scientists from the WHO and China, can provide a clear answer to any issues with an investigation of around 30 days.

This will require continued and in-depth study from the scientists' side on questions such as how the virus came about and how it reached the human population, he said.

However, the investigation marked a good start in tracing the origin of the virus globally as it revealed findings in five aspects, he said.

The date of onset of the first case in Wuhan was December 8, which was revealed by disease surveillance and research for previous cases in the city, he said, adding that experts also detected that the Huanan seafood market had played some role in the pandemic.

"The virus is of natural origin, and the greatest possibility is that the virus was transmitted from a natural reservoir to an intermediate host before passing to humans," he said, adding that the spread by the chain of cold, a possible new mode of transmission, had not been ruled out.

He reiterated a conclusion revealed by WHO experts at a press conference on February 9 that it is "extremely unlikely" that the virus will spread to humans following a laboratory leak.

These views were shared by Peter Ben Embarek, head of the WHO mission, who said in an interview last month that the mission's outcome was a victory for the international scientific community.

Liang also refuted reports that there had been strong disagreements or conflicts between Chinese and foreign experts on the panel, saying both sides recognized the professionalism and scientific spirit of both. ' other.

At the start of the joint investigation, the experts proposed the principles on which they would work together to develop plans, conduct field research, write the report and go public, he argued.

Liang stressed that the team of experts of the joint WHO-China investigation into the origin of COVID-19 in Wuhan was completely independent and that the experts had the opportunity to speak to various groups, including medical workers, laboratory workers, researchers, market managers, vendors and members of the public during the process.

He explained that the Chinese experts had carried out general work on collecting related data on origin tracing from July, after the terms of reference were formulated for the expert group.

China is bringing together related units and scientists to conduct work on data collection and preliminary analysis before presenting to WHO experts, he added.

Didier raout, French scientist has special view about this topic. he is an expert of virus, and about China. check his video

"However, the country could not allow experts to copy the original data

E-pharmacy new way to buy Health Products in China

E Pharmacy the future of Health Products Distribution in China.

E-pharmacy in China

E-pharmacy, also called "internet pharmacy" (网上 药店), are online platforms that act as intermediaries or retailers to facilitate the sale of medicines, and are increasingly popular worldwide. Currently, China faces many of the same regulatory and security challenges with its electronic pharmacies as many other developing countries.

What Distributions Channels for your Brands in China

• Watson 
• Sasa 
• Pharmacies
• Chinese Distributors Channels
• Supermarket list
• Carrefour,
• Wallmart,
• Auchan,
• RT mart
• etc

source https://seoagencychina.com/top-healthcare-products-distributor-in-china/

Despite this, China has many market forces and unique players that make it different. The Chinese electronic pharmacy market has grown substantially in the last six years according to Sinohealth CMH (中 康 CMH). The Sinohealth study shows that sales of B2C electronic pharmacies reached almost 28 billion CNY in 2016, representing an increase of 93% year-on-year since 2015 and is more than 17 times the amount of sales in 2012. With its growing size, China's electronic pharmacy market is already becoming one of the world's most important sectors of the healthcare industry.

Consulting-e-pharmacy in China epharmacies can be conveniently delivered to the patient's door. Source Daxue Consulting. 

Today, the largest Chinese cities are experiencing a massive increase in the demand for health care services and services, with an average of approximately 30% each year. According to China Internet Network Information Center (CNNIC, 中国 互联 网络 信息 中 中 中)

 those numbers will continue to increase in the coming years. As a result, the combination of two main trends in China, medical care and electronic commerce, is driving the development of the electronic pharmacy alternative at a tremendous pace. In 2016, China surpassed Japan and became the second largest pharmaceutical market in the world, with more than 914 companies approved to sell over-the-counter (OTC) drugs online in China as of January 2017, according to the Administration of China Food and Drug (CFDA),

Consulting-pharmaceutical products in China

Succeeding in the electronic pharmacy in China: practicality about risk One of the reasons for the success of electronic pharmacy in China is the fact that many people are very common. This results in high levels of stress and pressure in the dietary supplement, particularly vitamins and dietary supplements (VDS). The purchasing power of the average consumer is increasing rapidly in China, and it also requires strengthening your immune system, delaying aging and fighting fatigue. In many cases, many Chinese citizens are more likely to navigate to a complex health care market and be discouraged by expensive medical services. It is natural that self-medication and traditional medicine have remained very common in China. Electronic pharmacy services offer a clear solution to the current

Electronic pharmacy platforms show that herbal and natural ingredients are the most popular medications. The general Chinese consensus on non-herbal and non-natural medicines such as prescription drugs is quite poor. Therefore, over-the-counter products aimed at combating allergies, colds and coughs experienced strong growth in 2016, along with dermatological creams in Chinese electronic pharmacies.

As the average revenue and the middle class in China are growing, the demand for healthcare goods and services is getting huge. The new generation in particular. The older generation wants to save money for their children, so they only spend a little bit of money on themselves. New generations look often themselves much lot and they also care for their family. Spending money on the body or health care is a necessity and a normality to them.

source epharmacy


The pharmaceutical market was covered by nationwide pharmacy chains. Hospitals were the main place to get drugs and they counted on drug sales for revenue. New rules from the government allow china’s e-commerce giants to get a hand in pharmaceuticals by directing prescription drug sales away from hospitals into retail. It aims to enable patients to choose between hospitals and retail pharmacies for prescription drug purchases.

The Mistery Market of E-Commerce of Cholocate in China

Alibaba Singles' Day's shopping extravaganza is well on its way to surpassing last year's record as consumers created everything from consumer electronics, luxury items and even automobiles just as the clock struck midnight.
It is expected that this year's Singles' Day will be the biggest ever in Alibaba as it aims to reach a record 1 trillion orders at the end of the 24-hour event. Orders worth 131 trillion yuan ($ 18.8 billion) had been received by 9:32 am on Sunday, compared to $ 103 trillion at the same time last year.
In 2017, consumers spent 168.2 billion yuan during the one-day event, also known as Double 11, making it the largest shopping festival in the world. source

The New Retail Market of Chocolate in China 

As the press reports on the success of "New Retail", Alibaba reports on technologies ranging from artificial intelligence and data center cooling to automatic reading, blockchain and JD's impressive array of physical businesses have all their potential to grow globally over the long term to develop the Sales for cholocate brands in China
. In the world of trade, the delivery of the last kilometer is one of the findings of consumer consent. Amazon is aware of this and offers its members free shipping during this holiday season.
China has cultural values for food specially for Chocolate , so you have to adapt to the market. One of the most effective strategies in the market of China and the United States. This strategy enables you to reduce costs, operate more accurate marketing, get feedback from the market, and have easy control of the reputation.

How to sell chocolate in China?

Have a website in Chinese 

A Chinese website is required to enter a market and create a branding. This year it is a good solution to increase the satisfaction of your customers. After all, promoting your SEO company or SEM is essential. source seoChinaagency

Maximize JD 

JD.com notes that global brands like Apple, Dell, Dyson, L'Oréal, SK-II, Pampers, and many others are seeing impressive sales growth. JD has partnered with companies such as Walmart and Tencent to focus on global growth and even build a sales funnel in America. It's good that you've never heard of JD, but it's the second largest e-commerce retailer in China where it matters most.

JD make 25Billion sales for double 11

JD reported a 27 percent increase in daily revenue over the previous year. The last two years that have impressed me the most are the growth of JD, which has doubled the number of 11. Amazon's "Prime Day" took place every July. Alibaba has a long history and Asia is more dense in terms of consumption. But JD, nobody really saw it coming. If Amazon is to be associated with Walmart and Target, however, Google is the largest market in the e-commerce market in China. This is pushing Chinese technology companies to innovate. Use Social Networking Sites (SNS)

Social networks like Wechat or Weibo are used by a large part of the Chinese population. Therefore, promoting your chocolate in SNS is important to your business. With SNS, you can build a community, get closer to your goal, create a friendly corporate image, and get brand feedback. So where are the JD numbers? Well, the figures for 2018 have increased by 26% compared to the previous year, 127.1 billion RMB were registered with GMV and have a value of over 19.14 billion USD. To be clear, he increased sales by nearly $ 4 billion. Despite a weaker Chinese Yuan, a trade war, Chinese consumers are still quite confident. I very much doubt that Western consumers used the optimistic Christmas season. At least Amazon and Apple have different stories.

history of the First Advertsing Agency in China

"Unless your advertising contains a big idea, it will pass like a ship in the night."


The wise words of David Ogilvy, the man who many cite as the "Father of Advertising". In New York in 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. It was based on the idea that advertising to be successful - you have to sell.

David Ogilvy - The original Mad Man

Decades later Ogilvy arrived on the continent in 1991, with offices already established in Hong Kong in 1972 and Taipei in 1985. The agency is now the largest in Greater China employs over 2,400 across 29 offices in 18 markets ranging from the first to third tier cities.

This year, Ogilvy China celebrated its 20th anniversary and we wanted to know more about how the agency has built a name for itself in the People's Republic of China and the main challenges it has faced over the two decades.

To answer these questions and many more, are two people who have helped shape the success of Ogilvy in mainland China. So without further a do I present, in their first ever joint interview, the president of the agency T.b. Song and CEO Shenan Chuang.

T.b. Song (right) is probably one of, if not, announces the most experienced man in China with over 40 years experience in the communications industry, 30 of which have been with Ogilvy. T.b. began his career in Taiwan in the 1970s In 1991, he was appointed Chairman of Ogilvy & Mather China, with responsibility for the development of the market of Mainland China, starting with Shanghai. In 1998 he became a member of the board Ogilvy & Mather Worldwide. Named the Global Power List 2010 campaign, T.b. is often recognized for his extensive contributions to the announcement of the Chinese industry and was honored as a "life counselor" to China 4A (China Association of Accredited Advertising Agencies), the industry body, he helped establish in 2006.

 that same year he was also selected as president of WPP Greater China, a position he still holds today. Shenan Chuang (left) has been with the agency for over 27 years, also leaving Ogilvy career in the Taipei office and moved to Beijing in 2003 as President of Ogilvy Beijing Office. Her colleagues describe her as a "leader and renowned professional" and in 2010 she received the coveted Agency Head of the Year in Greater China "awarded by the Asia campaign, a title she also won in 2006 when Beijing Ogilvy was appointed simultaneously Office Year in Asia.

Interview of Shenan , creative director advertising Agency

source Chinasmaks
 Shenan Ogilvy was carried forward in China and across its other role as President of the 4As three times China has had a galvanizing effect to demonstrate the importance of advertising for brands in China. In 2010, his influence has been recognized by Fortune magazine in China which ranked 23rd among the women in business in China, while China Entrepreneur Magazine also has its name among the "most influential leaders Businesswoman" . A níhǎo and hello to both of them, and a very warm welcome to chinaSMACK. Can you tell us about your background, where you were each made up? Shenan: I grew up with a family in the city of Tainan culture in Taiwan. We lived in a house style of the court in an urban area so it was unique establishment. My grandfather was a silversmith "ECD" known in my hometown, so I guess you can say I inherited a passion for creativity. I'm from Taiwan and I studied banking and management at the University of Taipei. I moved to Shanghai in 1991, when Ogilvy created a joint venture with Shanghai Advertising Group.

What was your first job when you graduated from college?

My first job was with a local advertising agency in Taipei named Guo Hua and I've been in this industry since. I worked in advertising for about 3.5 years before I joined Cathay Advertising (Guo Tai Jian Ye) in 1980.

My first job was as a clerk at a trading company that exported waterproof. My mother found this job before graduating because she was afraid that I would not be able to find a job. So I only had three days off between my university degree and start my first job. It did not last long though. In the first year of my career, I tried four different jobs in the commercial sector, so I realized it was not the right fit for me. It was really dull this year convinced me to re-shape my dreams. Why do you want to work in advertising? T.B. When I graduated from college, it was not easy to find a job. Thus, through the contacts of my father, I am able to get a job in a local agency called Guo Hua. I worked there for a while when I'm another offer from a bank but at that time I did not want to leave, even though the bank's position has offered a much higher salary TWD 12,000. All I did TWD 3500 per month currently in Guo Hua. Shenan: When I was growing up I always wanted to be a writer. In college I majored in history and became very interested in communications and journalism. At that time, communications have led to only two career paths - journalism and advertising. First, I tried journalism. I sent so many resumes, but I could not find a job. So I decided I had to change my career so I tried advertising. I started as an assistant at a local office in Taipei. They said I was overqualified for the job, but I told them to give me a year just to prove that I could be a good manager account. So that's where I started. My first account was Bristol Myers. It was a very good account to start because it was an international client.

What attracted you to work for Ogilvy & Mather?

Read: Confessions of an Advertising Man Shenan: I wanted to work for an international agency because I thought they would be more professional. I am also very attracted by Ogilvy because I heard on all training opportunities out there and have read a lot about David Ogilvy and Ogilvy culture. I joined because I wanted Ogilvy training and I do not worry about my starting salary, even if it was less than my previous work. T.B. Ogilvy came into my life when I worked at Cathay advertising that was in joint venture talks with Ogilvy at the time. So, I was part of the team that established a technical relationship between Cathay Advertising and Ogilvy & Mather Worldwide in 1981. This led to the introduction of Western concepts and advertising systems in Cathay. In 1985, when I worked for about 3 years, I directed the office of about 80 people as Deputy General Manager. In 1985, Cathay and Ogilvy & Mather created a joint venture and Ogilvy & Mather Taiwan was established as the first agency in Taiwan with foreign investments. At that time, ME was general manager of the agency. Do you think 20 years of these objectives have been achieved? T.B. Yes certainly. Given the opportunity to redo the last two decades, I really would not do anything differently. How are you celebrating the milestone of 20 years? Shenan: Each of the Ogilvy offices in mainland China celebrated our 20th anniversary in their own ways. To deepen the "roots" of Ogilvy China, Beijing staff spent an afternoon planting trees and ended the night with a party in his longtime personal honor that helped Ogilvy Beijing growth over the past 20 years. To celebrate the centenary of David Ogilvy, who fell at the same time, we asked the staff to share their own creativity by submitting their own work of art they create in their spare time. So "O Gallery" of the Beijing office is now exhibited 100 works of art created by 100 staff. The Shanghai office invited all their employees and alumni to join a large 20th birthday party at a blues and jazz club.


Part of the former was also held at the office of Guangzhou, with shows and recognition granted Ogilvy staff. We also take the opportunity to publicly celebrate by sharing our story through various social media activities on our Ogilvy Weibo and Twitter. Each of you has been at Ogilvy for about 30 years. How is it that you both remained so long, especially in an industry where people travel all the time? Shenan This is my 27 years at Ogilvy and I never wanted to leave because my role has continually evolved during my time here. Each step offered new challenges, different rules and I enjoyed working with so many people, different leaders, partners and teams. We became friends and family to the other over the years. This work has allowed me to grow and become a better person. TB: As Shenan, the main reason I went so long is because my role and work have constantly evolved. There are always new things to do and I love the culture of this company. We respect people, knowledge and creativity. Among them, people are the most important. We appreciate the training and development. Another reason is because our regional and global leadership have always respected China and treat us as valued partners. Of course, now we became friends after working together for so long and I really enjoy working alongside people who want to achieve something together we can be proud of.

So why Ogilvy & Mather go to China in the first place? What was the Shanghai office as at the beginning? TB: first office in Greater China Ogilvy opened in Hong Kong in 1972 and the second was in Taiwan in 1985. In 1991, we opened our first representative office in Shanghai continent because our customer Unilever wanted to move their Asia headquarters in Shanghai so that we signed a joint venture agreement with Shanghai Advertising Group. In the beginning: Ogilvy China management team (CEO Worldwide Miles Young, rear center of the line; T.b., 3rd back row from left, and Shenan before line 4 from left to right) In 1992, we opened our representative office in Beijing and Guangzhou in 1993. In 1995, we launched the PR discipline and OgilvyOne in 1997. We have worked closely with the regional management team to decide when to open offices. Our first customer was Unilever continent and the second was VW Santana.
VW Santana Commercial, 1997 (Watch on Tudou) The TVC shows a VW Santana cruise through the different regions of China, from urban to rural areas and deserts to rivers. The campaign slogan, "With Santana, there is no fear wherever you go" has been used for nearly a decade.
In Shanghai, we started with 20 people. Everyone was either the executive or the input level. There was no middle managers at the time. We had to hire people without experience in advertising or marketing that the industry was so new. So we placed an advertisement in a line Xinmin Evening News said that "happy place of work." We received 1200 applications. Because the industry was so new to China, so it was difficult to hire people with advertising or marketing experience so we hired artists, designers and marketing professors and literature. All the staff were local hires except Taiwanese expatriates. Fortunately, it does was not too difficult to convince people to join us because many people wanted to join the multinational and we paid more than the average wage. entry level wages at that time began to 200-300 RMB month.

The number of employees increased rapidly Our first Westerner or "lǎowài" was Scott Kronick who came to Taiwan from our New York office in 1990. Scott is still with us today in Beijing as president of Ogilvy PR, North Asia. When we started all our customers were multinationals that wanted to enter China and we have worked with people of their commercial services. Many TVC then we ran were 30 second spots because it was cheaper at the time. Now it is mostly 15-second ads. In the early days, the hardest part was staff training because improving professional skills takes time and experience. At the time, people thought it would be impossible to train staff from the mainland to become managers. If you look around our offices today, you will see just how wrong they were! We have so many very competent managers and trained locally now.

A funny memory I have of those early days is that many of our staff would stay and discuss the work in the house of the Director General. They would even shower in place because many apartments do not have private showers at that time.

Advertising in China is going digital and mobile

Far from when the world came into existence, the man is trying to get latest and easier ways to attain pleasure. As same as other tracks of life, the man has developed the new advertising methods and new techniques related to the modern technology. The current technology has made not only the world fast, more simple but it also has changed the ways of living of new items including all types of productions. Talking about all kinds of progress in the technology of all eras, we can say that the technology is at its peak in this modern world. As in the past few decades technology has evolved considerably, and where we are today, we were not a few decades ago.

http://www.huffingtonpost.com/entry/advertising-in-china-is-going-digital-and-mobile_us_57f53235e4b0ab1116a54de2

Companies in China have to adapt to O2O

The aspect of a company that has the most difficulty adapting, is people. to change the change the mentality of the HR, the ingrained behavior of the people who were branch manager for 20 years and have always been incentivized KPIs that revolve around in their business to sell.

online to Offline in China ! 

If a customer asks for a green spectacles, but they are not in stock, should tell the shop assistant: "Clear Buy the green you'll get your home or business tomorrow!.." 

You should be completely open, the consumers make their own decisions regarding where they want to buy and what they want to long to buy, because they end up buying.

"The aspect of a company that has the most difficulty adapting, is people. ...The Changing the ingrained behavior of people who have been branch manager for 20 years." This means that incentives should not based on whether customers in the store to buy immediately, [nor should incentives based] on the performance month storage by month or week by week. It should be based on revenue generated by a customer. If you have a customer-oriented approach, which is the starting point of a O2O strategy, then the incentives should be customer-oriented. This is a massive change of mentality.

if you want to success go Digital 

How well do links to this approach, particularly with respect to data about their customers to collect?

A Marketing Manager in China: It depends on the maturity of the brand and the campaign. The key is that everything starts from the consumers. Marketers should be able to identify the consumer and travel map, and to combine in a position of consumers in China at different points of contact, online and offline, in a meaningful way. The unique identifier in the database of the customer ID.

In other words, if I had to choose an approach to data under O2O, it would focus on consumer-centric data: CRM [customer relationship management] systems and organizations, partners, related processes, thinking and technology. The ultimate goal is to help consumers understand travel and be able to make, and also take these trips by O2O.

M-COMMERCE IN A BOOMM-commerce is yet another booming concept in China. This is because China is the leading manufacturer of mobile phones.
This is one of the best ways to receive advertisements in a convenient method.
Wechat is helping m-commerce as the future of China in marketing.

source http://growyourwritingbusiness.com/the-7-furors-that-managers-should-adhere-for-marketing-in-china/

Mistery Sensor Market in US and China

Mistery Sensor Market in US and China 

The global market for sensors was estimated at $56.3 billion in 2010. It is expected to increase to $62.8 billion in 2011 and then to nearly $91.5 billion by 2016, at a compound annual growth rate (CAGR) of 7.8%.

What Kind of sensor do you need ?

The market for biosensors and chemical sensors is expected to experience the highest growth, at a compound annual growth rate (CAGR) of 9.6% during the 5-year period from 2011 to 2016. This sector is expected to be worth $13 billion in 2011 and $21 billion in 2016.

source

 US sales of sensors

Image sensors will experience high growth because of their increased use in smart phones and many other portable devices. The image, flow, and level sensors category is estimated at $18 billion in 2011 and is expected to increase at an 8.5% compound annual growth rate (CAGR) to reach $27 billion in 2016.
US sales of sensors are forecast to climb at a 6.1 percent annual rate through 2016 to $14.9 billion. Process variable sensors will remain the largest category, while chemical property sensors and proximity and positioning sensors will post the fastest growth. Motor vehicles will once again become the leading sensor market as production rebounds from recessionary lows. via Fil control

Market analysis $11.1 billion

This study analyzes the $11.1 billion US sensors industry. It presents historical demand data for the years 2001, 2006 and 2011, and forecasts for 2016 and 2021 by sensor type (e.g., process variable, physical property, proximity and positioning, chemical property, electrical property, imaging) and market (e.g., industrial, motor vehicles, military/aerospace, electronic, medical, consumer electrical and electronic, information technology).more information on this PDF

The study also considers market environment factors, details industry structure, evaluates company market share and profiles 40 industry competitors, including Honeywell, Sensata Technologies, and Northrop Grumman.
Four market needs started a massive adoption of sensors in consumer market:

1. Wave solderable microphones for cell phones.
2. Portrait/landscape image rotation in iPhone accel Gaming motion detection in WII
3. Camera image stabilization (gyro).
4. Once sensors found their way into cell phones, many new sensor based apps were and are being developed

A foreign SEO Expert in China

Today we Interview Olivier VEROT, a SEO Expert in China who will give us Tips to optimize your position on Chinese Search Engine like Baidu or Google

Thank you for give me this opportunity INS. Before we get there, let’s step back for a moment and make a few observations about the current state of Internet trends in China

SEO what it is ?

Search engine optimization (SEO) has peaked. Google is getting smarter and want quality websites to rank high in search results. It is useful to use marketing techniques, as Buzz Marketing, Content management, Buzz, and  social media to increase your popularity.
The question is, with the advent of services, tools and blogs that help businesses create more content more easily. To optimize your website in Chinese search engine you should focus on.

1. Optimize your Title

The very top of a page of a website, the source code you’ll find various meta tags the standard ones being the Title, Description and Keyword tags. The title tag plays such a large role in the indexing of your web site, that it is considered the most important !
So one page should have a good Title

2. Focus on your Meta & Tags

Meta / Tags There are primary meta tags in terms of SEO ( description and keyword) . It is what users read when your link comes up and what makes them decide whether or not to click on your link.
When creating your keyword list, you have to think of the specific terms people will type in when searching for a site like yours.

 more information here http://ins-globalconsulting.com/blog/content/interview-of-a-china-seo-expert

Mysterious corruption in China!

Mysterious corruption in China! 

The announcement , published Friday, December 20 by the New China News Agency , was terse , but it indicates a high level purge in a particularly sensitive area since it is the police, Li Dongsheng, Deputy Minister of public Safety and current number three Chinese police , was officially placed under investigation " for serious violations of the laws and discipline " by the anti- corruption branch of the party .
New China also mentions that Mr. Li was the deputy director of the "group of central management in cases related sects " , indirectly confirming the role attributed to him secret assume that for many years the media in suppressing Falun Gong against the religious movement banned in China. Party cadres who find themselves " under investigation " of the Disciplinary Committee of the party are placed in isolation for months , and brought to justice once their record is tied with an almost zero probability of escape heavy sentence .

PURGE THE SUMMIT

The arrest of Li Dongsheng, known to have held very senior positions in the propaganda apparatus before joining the Public Safety in 2009, is a turning point in the top purge led by the new management team : it is the second member of the Party Central Committee to fall this year after Jiang Jiemin , the former director of the Authority of Chinese state-owned enterprises , in early September. Mr. Jiang was coming from the oil industry and for this reason described as a man of Zhou Yongkang, the all-powerful former head of China's security from 2007 to 2012 retired in November last year.
Beijing noise rumors of an imminent official announcement of the arrest of Zhou Yongkang . While most sordid stories circulating in the Chinese media in exile on the character , suspected of having murdered his ex-wife and of plotting a coup in 2012 when the fall of Bo Xilai, considered as a close ally .
Li Dongsheng owes its progression within the public safety Zhou Yongkang, with whom he worked closely for nearly a decade. " The consensus among China watchers is that the arrest of Li Dongsheng Zhou Yongkang reports that will be formally arrested ," said Willy Lam , an expert in Chinese politics at the Chinese University of Hong Kong. " Li Dongsheng is considered close to Zhou Yongkang ." Also adds Willy Lam , "we speculate that having made much of his career at the Central Television CCTV, it was he who presented his new wife Zhou Yongkang Jia Xiaohua, a former presenter of CCTV ." Jia Xiaohua 28 years younger than her husband, aged 71 .

ALREADY 15 EXECUTIVE ORDERS

Nearly a dozen executives deemed near Zhou Yongkang and related to either his former stronghold of Sichuan , or the oil industry , in which he has climbed the ladder of power, have been arrested since the end of 2012 , according a well-worn strategy purges within the party : the liege men fall one after the other before the final blow is brought against the target. The Chinese press has published in recent months involving several ambiguous items Zhou Bin, the son of Zhou Yongkang in corruption cases related to the oil industry , not to mention the relationship.(via weibo)
There are five days, the New York Times advancing according to several sources that Zhou Yongkang had been placed under house arrest. "No Chinese official media has denied the allegations of the foreign press , which is a sign " we explained Wednesday in her Beijing home , Bao Tong, the former right-hand number one Chinese Zhao Ziyang purged in 1989. "For the Communist Party, the big question is always to decide what can be revealed to the public or not , and not what might actually happen . They must carefully select the elements and analyze all the possible consequences for current leaders. This requires discussions within the party and that is what takes time, " says former mandarin imprisoned in the 1990s and known for his pro-democracy convictions.
Li Dongsheng, deputy minister of police arrested Friday , is the subject of rumors for several months in the Chinese media exile , containers leak device : Mingjing News had announced in September that an investigation prepared against him. Media Falun Gong , which operate from abroad and are banned in China, consider the key man in charge of the propaganda campaign of denigration of the religious movement banned in 1999 following an impressive gathering of followers around Zhongnanhai , the vast complex that houses the party and its leaders in Beijing. At the time, Li Dongsheng who studied journalism, was Deputy Director of Public CCTV . Epoch Times, a leading media Falun Gong, was identified as the deputy director of the 610 Office , the pharmacy responsible for the brutal crackdown .

NEW POLITICAL EARTHQUAKE IN CHINA ?

Li Dongsheng in 2000 became deputy director of SARFT , the supervisory authority of cinema and television. He joined the Party Central Committee in 2002 and was promoted to deputy director of the Propaganda Committee , the supreme organ of propaganda within the CCP . He was appointed Deputy Minister of Public Security in 2009, at a time when Zhou Yongkang, then one of the nine members of the Standing Committee of the party, leading the supreme organ of supervision of the police and justice within party , the famous Committee of Political and Legal Affairs .
The transition at the top of the party in October 2012 lead to a rethinking of responsibilities between the members of the Standing Committee , past nine to seven on funds fedora debate about abuses led the concentration in the hands of one person police powers , the Committee of Political and Legal Affairs will be downgraded in the internal hierarchy . The arrest of Zhou Yongkang, if confirmed , she will lead to new political earthquake in China? According to Willy Lam, another alternative , safer for the party would be punished "internally" . And keep house arrest until the end of his life. Bao Tong, nothing is less sure : " the world speculates on the fate of Zhou Yongkang ," he said. "They will be forced to explain "
written by Vicky

Real Estate Agencies Malpractice in China

Real Estate Agencies Malpractice in China

In the past decades, Chinese growth has been for a large part sustained by the real estate sector, the general mood for real estate agents has been frenzy, and this is reflected in commercial behaviour. Regulations do exist, but they are less developed than in western developed countries and few of the rules are actually implemented.

Fake classifieds

If you are looking for an apartment to rent, the major issue you'll face is the fake classifieds. Many agencies try to hook customers with attractive ads, precise description of apartments that will appeal to you, be aware that many of these ads do not correspond to anything. The apartment in the classified will already be rented when you call the agent, and then you will be drawn into the agency network, trying to make you rent any other apartment they actually have in their portofolio. In Europe and USA, it is strictly forbidden to put real estate classifieds on a website when the property is already rented (and it is all the more prohibited to advert apartments that do nor exist...), in China nothing is properly checked. So be cautious about the classifieds and websites.

Wrong landords

Another problem can be the sub-rental of apartments without the landlord knowing it. In this eventuality, some people try to make money while scamming the actual landlord. There is as well cases about wrong landlords identities caused by the current limitations of ownership. The Chinese authorities try to limit the number of apartment per landlord in order to calm down the speculation and try to avoid a property bubble in China. The consequence is that many apartments are registered under a fake name. Stange occurrences can happen, apartments registerd under the name of the driver, the maid, or even dead people. For the tenant, there are risks, the most basic one is difficulties of registration with the authorities when you cannot contact the real landord.

 

Fees issues

There can be translation issues in the contracts, especially if you are a foreigner. Things can be omitted in the english version, for example anything relative to heating and air conditionning fees. Things can be told orally but the opposite is written in the contract. The most usual problem is agents that will tell you that heating fees are comprised with the rent when actually you'll have t pay for it separately. Be careful. A way to avoid this type of issues might be to have an agent specialized in expatriate rentals that will give you specific advice about these questions.

Agents that take commission from both the landlord and the tenant

Agents try to maximise their commission, by all means, and this can include taking commissions from both the tenant and the landlord. This is nor stricly forbidden but can have consequences regarding the apartments you will be shown : do not expect some agents to show you the apartments that correspond most to what you are looking for but the apartments for which their commsission is the highest. One way to limit this issue is to insist in visitinbg many apartments.

Sources : 

Scout Real Estate

Wikipedia

Newspaper