The growing cinematic superpower is forcing blockbusters to change before reaching its audience
Speaking to CBC News, Midway director Roland Emmerich bluntly said:
The Chinese central government tightly controls which films can be viewed, limiting foreign films to a quota of around 34 films per year. Government-sanctioned co-productions are, however, exempt from the quota. source
Each film released in China is controlled by government censors; some of the restricted elements include attacks on state authority, supernatural elements and homosexuality. the process has become difficult, says Paterson, since the regulation of films was placed under the direct control of the Communist Party. The project is currently at a standstill, awaiting approval by the service responsible for works of historic importance. A process that was supposed to take six months has so far spanned a year and a half.
The censors tripled everything checked out, says Paterson, and examined the scenes between Bethune and Mao Zedong. He made minor changes to the script. Now all he can do is wait.
Market influence and public demand could cause China to relax the restrictions. But Allen-Ebrahimian says a recent incident with the NBA, in which a team official expressed support for the Hong Kong protests, suggests otherwise.
Once China grants you market access, it is yours - unless you want to sacrifice profit for the sake of it
"Without China, Midway would not have happened. It's such a huge market that you can easily get your money back."
The Chinese central government tightly controls which films can be viewed, limiting foreign films to a quota of around 34 films per year. Government-sanctioned co-productions are, however, exempt from the quota. source
Each film released in China is controlled by government censors; some of the restricted elements include attacks on state authority, supernatural elements and homosexuality. the process has become difficult, says Paterson, since the regulation of films was placed under the direct control of the Communist Party. The project is currently at a standstill, awaiting approval by the service responsible for works of historic importance. A process that was supposed to take six months has so far spanned a year and a half.
investment in Entertainment industry
The censors tripled everything checked out, says Paterson, and examined the scenes between Bethune and Mao Zedong. He made minor changes to the script. Now all he can do is wait.
Market influence and public demand could cause China to relax the restrictions. But Allen-Ebrahimian says a recent incident with the NBA, in which a team official expressed support for the Hong Kong protests, suggests otherwise.
Mobile First in China
Once China grants you market access, it is yours - unless you want to sacrifice profit for the sake of it
There are nearly 900 million internet users in China, who are permanently connected to their mobiles, tablets, and computers. Despite this massive number of Chinese online consumers, some new companies struggle to attract those new kinds of customers. So for all these companies, the right way to get the attention of Chinese customers is to use the Influencers or KOL. In fact, Influencers or KOL (key opinion leaders) have many followers and they really know how to reach the diverse community, representing different age groups and interests. Actually, we are in the ‘golden age of influencers in China, this latter is established their online celebrities through social media with large followers. KOLs behaviors have a big impact in China because Chinese consumers are constantly connected to the internet and are hyperactive on social networks. source GMA
