A survey conducted by ‘Wine Intelligence’ showed that a growing number of middle class Chinese citizens are drinking imported wines. Also, they drink more frequently. Chinese wine consumers are spending serious money on wine, which they choose from the ever-growing assortment in both online and offline shops. “Wine in China has left its niche and has entered mainstream business”, says Shanghai wine marketer Olivier Verot.
source : https://www.bluebiz.com/en/BizClubs/Club-China-News/wine-in-china-from-niche-into-mainstream
Export to Europe
The latest development is that China-produced is crossing borders. China’s biggest local wine brand, Yantai Changyu Pioneer Wine, has exported its ‘Noble Dragon’ brand wine to Spain. The Chinese wine - a mix of Cabernet Gernitscht and Cabernet Sauvignon grapes – is sold for 10 euros and can be found in supermarkets and restaurants. The Chinese company is also selling to France’s Carrefour SA and another British supermarket chain, Tesco.
The quality of wines produced on Chinese soil is set to go up. The French luxury brand Moet Hennessy has set its sights on China, looking to produce a new fine wine in a rural area in the southwest of the country. The full-bodied red wine Ao Yun is grown and bottled in the Adong area of China, on a remote plateau approximately 8,530 ft. above sea level and near the Tibetan border. With only 24,000 bottles produced, each bottle is priced at 300 euros.
How to market wine in China ?
The wine market in China is growing. Wines that have a good reputation are sold at a good price. In short: Chinese consumers want lifestyle, and lifestyle comes from oversea.
