mardi 16 décembre 2014
mardi 9 décembre 2014
Mystery shopping China: Lobster Advertisement Case
Mystery shopping China: Lobster Advertisement Case
Mystery Targets
Six lobster bands in China: yushilongxia,hongdinghong,shangziwei,yikouxiang,lisaolongxia, qianjianglongxia,which have the sense of
advertising their products via modern media.
Shopping TV Media
We only found 11lobster advertisement on TV and yushilongxia
took the most of them(7).
Yushilongxia
have been cooperated with the xuyi government on TV advertising and
lack of their own
independent propaganda.When thexuyi government took the city promotional film,Yushilongxia
appears as the symbol of city,in other words,the indivisible part of xuyi,The
xuyi city promotional film about the lobster festivals has been played in CCTV
1 and CCTV news during the <thirty minutes news> programme for ten
seconds each day,from 1 May 2010 to 31 Jul 2010, which brings great fame on
yushilongxia.Xuyi government helds the international lobster festivals with
Audstralia,New Zealand,Switzerland in Jun 2008 and 2009.The governments agree
with each other to use the “Thirteen Sweet Lobsters” logo as the evidence of
live animals.The festivals show the world the charm of Chinese lobsters and
inspire people to eat lobsters.And the band is also processed from xuyi lobster
certification mark, xuyi lobster CI logo to xuyi lobster the protection of
geograghical indications. Yushilongxia has developed its domestic
well-knownbrand, Xuyi Thirteen Sweet Lobsters, and have an ambition to make it
international. However, the company lack the awareness of brand protection to
avoid imitation. Yushilongxia print its own brand when they provide processed
lobsters to Canada, New Zealand, Switzerland and other countries but use
clients’ brands when they provide raw lobsters abroad.
In some draft TV shows have the item called beautiful
countryside,the participants from xuyi will definitely mention yushilongxia. You
can find the video here.http://www.yushilongxia.com/about/?114.html
Yushilongxia has its own legendary family entrepreneurship story
which three brothers from countryside started from scratch step by step conqueringall
the disagreements and establish their own brand finally which value up to ￥64.5（$10.53）billion.
Unlike other advertisements appear directly on TV,lobster
companies in China prefer to choose the food and tourism programs to show their
local flavors made of lobsters and great lobsters breeding environment.
The consumption customof lobsters is not as extravagant as in
west countries. Companies advertised with the 2014 Brazil World Cup and other
sports competition to creat an civilian atmosphere of waching sports
competition on TV and eat lobsters by hand the same time.Take qianjianglongxia
for example,apart from the five local lobster festivals held every Jun since
2009 in qianjiang,HeBei. They also held an online game called” Lobsters Guess
the World Cup”, put forward that lobsters are the best food to enjoy with the
world cup,which influenced by the 2014 Brazil world Cup,inspired above 400
million people took part in it and got a ￥3000（$490）million sales.
Mystery shopping on Internet
Only hongdinghong,yusihlongxia have their
own enterprise website,and we mainly compare the quantity of the advertisements
via Video websites and the news reports here.
The news
reports consists of 4200 about yushilongxia, 4530 about qianjianglongxia, 66
aboutyikouxianglongxia.They focus on the assessment of the brands, chain to
join, culture events about lobster, people get ill because of eating lobster
grown in polluted river or lakes and so on.
Mystery shopping China: Lobster Advertisement Case
Mystery Targets
Six lobster bands in China: yushilongxia,hongdinghong,shangziwei,yikouxiang,lisaolongxia, qianjianglongxia,which have the sense of
advertising their products via modern media.
Shopping TV Media
We only found 11lobster advertisement on TV and yushilongxia
took the most of them(7).
Yushilongxia
have been cooperated with the xuyi government on TV advertising and
lack of their own
independent propaganda.When thexuyi government took the city promotional film,Yushilongxia
appears as the symbol of city,in other words,the indivisible part of xuyi,The
xuyi city promotional film about the lobster festivals has been played in CCTV
1 and CCTV news during the <thirty minutes news> programme for ten
seconds each day,from 1 May 2010 to 31 Jul 2010, which brings great fame on
yushilongxia.Xuyi government helds the international lobster festivals with
Audstralia,New Zealand,Switzerland in Jun 2008 and 2009.The governments agree
with each other to use the “Thirteen Sweet Lobsters” logo as the evidence of
live animals.The festivals show the world the charm of Chinese lobsters and
inspire people to eat lobsters.And the band is also processed from xuyi lobster
certification mark, xuyi lobster CI logo to xuyi lobster the protection of
geograghical indications. Yushilongxia has developed its domestic
well-knownbrand, Xuyi Thirteen Sweet Lobsters, and have an ambition to make it
international. However, the company lack the awareness of brand protection to
avoid imitation. Yushilongxia print its own brand when they provide processed
lobsters to Canada, New Zealand, Switzerland and other countries but use
clients’ brands when they provide raw lobsters abroad.
In some draft TV shows have the item called beautiful
countryside,the participants from xuyi will definitely mention yushilongxia. You
can find the video here.http://www.yushilongxia.com/about/?114.html
Yushilongxia has its own legendary family entrepreneurship story
which three brothers from countryside started from scratch step by step conqueringall
the disagreements and establish their own brand finally which value up to ￥64.5（$10.53）billion.
Unlike other advertisements appear directly on TV,lobster
companies in China prefer to choose the food and tourism programs to show their
local flavors made of lobsters and great lobsters breeding environment.
The consumption customof lobsters is not as extravagant as in
west countries. Companies advertised with the 2014 Brazil World Cup and other
sports competition to creat an civilian atmosphere of waching sports
competition on TV and eat lobsters by hand the same time.Take qianjianglongxia
for example,apart from the five local lobster festivals held every Jun since
2009 in qianjiang,HeBei. They also held an online game called” Lobsters Guess
the World Cup”, put forward that lobsters are the best food to enjoy with the
world cup,which influenced by the 2014 Brazil world Cup,inspired above 400
million people took part in it and got a ￥3000（$490）million sales.
Mystery shopping on Internet
Only hongdinghong,yusihlongxia have their
own enterprise website,and we mainly compare the quantity of the advertisements
via Video websites and the news reports here.
The news
reports consists of 4200 about yushilongxia, 4530 about qianjianglongxia, 66
aboutyikouxianglongxia.They focus on the assessment of the brands, chain to
join, culture events about lobster, people get ill because of eating lobster
grown in polluted river or lakes and so on.
mardi 2 décembre 2014
Funny mystery shopping in China
In Shanghai, China,there is a lot of mystery shopping. Sometimes, shoppers get a bit crazy and are not really "mysterious" anymore.
Check out this funny mystery shopping in China, Shanghai.
samedi 2 août 2014
Mistery Sensor Market in US and China
Mistery Sensor Market in US and China
The global market for sensors was estimated at $56.3 billion in 2010. It is expected to increase to $62.8 billion in 2011 and then to nearly $91.5 billion by 2016, at a compound annual growth rate (CAGR) of 7.8%.
What Kind of sensor do you need ?
The market for biosensors and chemical sensors is expected to experience the highest growth, at a compound annual growth rate (CAGR) of 9.6% during the 5-year period from 2011 to 2016. This sector is expected to be worth $13 billion in 2011 and $21 billion in 2016.
US sales of sensors
Image sensors will experience high growth because of their increased use in smart phones and many other portable devices. The image, flow, and level sensors category is estimated at $18 billion in 2011 and is expected to increase at an 8.5% compound annual growth rate (CAGR) to reach $27 billion in 2016.US sales of sensors are forecast to climb at a 6.1 percent annual rate through 2016 to $14.9 billion. Process variable sensors will remain the largest category, while chemical property sensors and proximity and positioning sensors will post the fastest growth. Motor vehicles will once again become the leading sensor market as production rebounds from recessionary lows. via Fil control
Market analysis $11.1 billion
This study analyzes the $11.1 billion US sensors industry. It presents historical demand data for the years 2001, 2006 and 2011, and forecasts for 2016 and 2021 by sensor type (e.g., process variable, physical property, proximity and positioning, chemical property, electrical property, imaging) and market (e.g., industrial, motor vehicles, military/aerospace, electronic, medical, consumer electrical and electronic, information technology).more information on this PDF
The study also considers market environment factors, details industry structure, evaluates company market share and profiles 40 industry competitors, including Honeywell, Sensata Technologies, and Northrop Grumman.
Four market needs started a massive adoption of sensors in consumer market:
- Wave solderable microphones for cell phones.
- Portrait/landscape image rotation in iPhone accel Gaming motion detection in WII
- Camera image stabilization (gyro).
- Once sensors found their way into cell phones, many new sensor based apps were and are being developed
jeudi 31 juillet 2014
A foreign SEO Expert in China
Today we Interview Olivier VEROT, a SEO Expert in China who will give
us Tips to optimize your position on Chinese Search Engine like Baidu or
Google
Thank you for give me this opportunity INS. Before we get there, let’s step back for a moment and make a few observations about the current state of Internet trends in China
SEO what it is ?
Search engine optimization (SEO) has peaked. Google is getting smarter and want quality websites to rank high in search results. It is useful to use marketing techniques, as Buzz Marketing, Content management, Buzz, and social media to increase your popularity.The question is, with the advent of services, tools and blogs that help businesses create more content more easily. To optimize your website in Chinese search engine you should focus on.
more information here http://ins-globalconsulting.com/blog/content/interview-of-a-china-seo-expert1. Optimize your Title
The very top of a page of a website, the source code you’ll find various meta tags the standard ones being the Title, Description and Keyword tags. The title tag plays such a large role in the indexing of your web site, that it is considered the most important !
So one page should have a good Title
2. Focus on your Meta & Tags
Meta / Tags There are primary meta tags in terms of SEO ( description and keyword) . It is what users read when your link comes up and what makes them decide whether or not to click on your link.
When creating your keyword list, you have to think of the specific terms people will type in when searching for a site like yours.
jeudi 29 mai 2014
Daxue Consulting, pioneer on Mystery Shopping in China
Daxue Consulting, pioneer on Mystery Shopping in China
Daxue Consulting is a consulting firm providing a better understanding of China’s market to foreign companies. It became in few years one of the leaders of the consulting firms in China. In particular, Daxue Consulting is recognized among MNC and SME for its expertise on mystery shopping.
Daxue consulting
understood the importance of Mystery Shopping in China
Daxue
Consulting has been found in 2009. Thanks to the strong experience and network
of its French founder, it quickly became a reference for market research and
consulting in China among players of French business environment. Moreover, it
extends its target by offering innovative and adapted solution to foreign
companies willing to better understand Chinese market.
Daxue
Consulting, through its excellent staff, rapidly understand the relevancy of
some methodologies in this specific market. Mystery shopping in particular, is
a methodology of research which had been not well-developed by market research
firms until these few years. Daxue Consulting showed a great expertise on this
practice and is now the leader in China. To gain this position, the key was to
be able to adapt this specific western methodology to China’s customs and
culture.
Daxue Consulting has a
strong network of collaborators
The main
force of Daxue
Consulting is in the quality of its staff and network of collaborators. It
includes degree candidates (among top MBAs, CPAs, CFAs, PhDs & similar
degrees) as well as university professors. It enables the firm to be ahead of
the top international firm, which cannot take advantage of the same expertise
of local culture and customs, and which just use the very same methods in China
and in Europe or in the US.
In the same
time, Daxue Consulting, by this network, can reach any industry as their
collaborators can come from a wide range of sectors, on a per-project basis. They
represent a workforce and a source of information at the same time.
Therefore,
MNC and SME consider Daxue Consulting as the main expert on Mystery Shopping in
China.
Alexie Jons
Alexie Jons
See also :
jeudi 8 mai 2014
Mystery shopping in a restaurant in China
Here is an excellent example of Mystery shopping in China, with this hidden camera in a fast food restaurant.
Inscription à :
Articles (Atom)