5 trends in luxury consumption in China

 First-time luxury consumers are shaping the “new luxury” in China. 

The new luxury” in China

With their preference for self-rewarding consumption and sustainable pursuit, luxury newcomers are placing categories under further expansion. All categories face enormous development potential. Only international luxury brands that understand and respect the growth curve will be the ones to manage future opportunities in the Chinese market. What should you watch?

Fashion & Accessories in China 

 The clothing and accessories categories will be supported by the winter sports and outdoor clothing collections. With the Winter Olympics taking place in Beijing in February 2022, the winter sports market is booming. On Tmall, winter sports equipment sales were up 140% year-on-year during the first hour of Nov. 11 sales. Meanwhile, Moncler doubled sales in mainland China while Canada Goose increased direct sales by 86%.

Bags & Leather Goods in China 

The bags and leather goods categories will be affected by the Chinese government's latest measures to protect endangered species and consumer interest in sustainable leather. A gradual shift opens towards exotic leathers such as crocodile, python, sturgeon, etc. While Chinese customers are looking for traditional leathers, others are turning more to vegan leathers like apple leather.

Watches and Jewelry in China 

The watches and jewelry categories will be driven by Gen Z which accounts for 30% of consumption and +105% YoY GMV growth. In particular, men in Tier 2 and Tier 3 cities are reshaping the face of the market with new consumption habits and new trends. Consumer demand is mainly focused on style and design, with particular fondness for manga, anime, traditional Chinese style and outdoor extremes. The fine jewelry market is now changing its face with new disruptive designs.

Premium Cosmetics in China 

The luxury cosmetics category will be boosted by perfume sales. According to Mintel's latest report, the fragrance industry in China is set to grow at an annual rate of +17% by 2025. Chinese luxury consumers are now seeking sensory experiences with interactive events to dive into the world of perfumery. Major market players are now investing in their fragrance portfolio in China. At the same time, Coty confirmed a +50% increase in prestige fragrance revenues in China.

Top reading on fashionChinaagency

Apple takes 23% of the Chinese Market

 Counterpoint estimates that Apple's share of the Chinese market grew to 23% over the last three months of 2021.

This was due to the iPhone 13's relatively lower starting price, which featured strong 5G features and a powerful camera. source

Apple's smartphone share in China surpassed all expectations in the fourth quarter 2021. The iPhone maker has reclaimed the number one spot in China for the first time since six years.

According to Counterpoint Research, the Cupertino giant held 23% of the market. Sales grew 32% year-on–year in December quarter according to market analysts Counterpoint Research.

Apple's iPhone 13 line-up was launched in September and saw steady growth, despite a 9% drop in overall smartphone sales in China.

apple with the Design make the difference, and the Premium positioning is very different from low cost Chinese brands explains this agency. 

Apple was China’s top-selling smartphone manufacturer in 2021's last quarter, according to industry research. It also occupied the top spot on the largest mobile market in the world for the first time since 2015.

Counterpoint Research reported Wednesday that Apple's new iPhone 13 helped it outsell Chinese competitors Vivo and Oppo, after Huawei Technologies fell down the rankings.

Huawei is a big challenge as explain the CEO of Huawei at the Chinese business club. 

Apple sales in the country rose 32% despite the fact that the overall domestic market shrank by 9%. This was due to chip shortages as well as an economic slowdown, which has impacted both production and consumer demand.

 Tmall care about IP protection to catch luxury Brands 

The B2C market has expanded rapidly in China, with the rise of fierce industry competition. According to industry insiders, this opposition has brought with it inferior quality and ease as well as lopsided item quality levels and administration levels. Alibaba opened another Taobao Mall, this time with new guidelines and a different name. This effectively removed the Tmall completely from Taobao Marketplace.

Pressing factor for change

Even if you go back only a few years, most people who are familiar with Taobao and other similar destinations will see the "Wild West” nature of the stage. The ease with which people could sell false products and benefits was almost universal, much like eBay in the West. Alibaba was a young organization that found it difficult to follow up on so many things.

Alibaba, despite its IPO, is now better able to protect its foundation and build up its business procedures. However, it is also less able to resist the pressure from other organizations to ensure IP assurance. This is a crucial step towards future success. It recognizes the benefits of protecting its IP and the IP of other organizations who have items on its online business platforms. The State Administration for Industry and Commerce (SAIC), which recommended 63% of the brand merchandise recorded on the site as fakes, has also put pressure on it.

Alibaba was hit with a variety of claims. Models include French extravagance bunch Kering SA. This holding organization is the owner of brands such as Alexander McQueen and Balenciaga. It also holds the rights to brand names like Balenciaga. Brioni. Gucci. Puma. Volcom. They claim that AliExpress gives a commercial centre to sellers who are occupied with selling fake goods. September saw the US Chamber of Commerce and the US Trade Agent document China's compliance with World Trade Organization responsibilities. AliExpress was identified as a source of concern.

source https://sthint.com/2021/04/10/tmall-update-his-ip-protection-policy/

China and WHO investigate about the origin of the Covid

 A leading Chinese scientist who co-led the World Health Organization (WHO) and China expert group to investigate the origin of COVID-19 has what he calls "attempts at politicization of the study and misinterpretations of the findings, ”claiming that the investigation was based on science, close collaboration, openness and hard work.

The remarks were made by Liang Wannian, professor of public health at Tsinghua University and head of the Chinese team of the joint expert group, as a WHO spokesperson announced on Monday that the report of The investigation into the team's field visit to Wuhan from Jan. 14 to Feb. 10 could be released next week.

Mr. Liang claimed in an interview with China Daily that the result of the refl study was the consensus of Chinese and foreign experts and that the investigation into the origin of the pathogen may require the joint and long-term efforts of scientists. .

“Some politicians and foreign media have shown great disrespect for the work of scientists by seeking to politicize the investigation into the origins of COVID-19 and by deliberately misinterpreting the findings and report of the expert teams ", He said.

"Chinese and foreign experts are drafting the full text of the report, which involves substantial content, and scientists are doing their best to ensure its integrity and accuracy," he said, adding that this was the reason why the process was taking time.

"The international community, in particular the scientific community, should defend a scientific spirit and conduct an investigation into the origin (of the virus) on the basis of respect for science and the facts," he argued.

Liang downplayed hopes that the team, made up of around 30 scientists from the WHO and China, can provide a clear answer to any issues with an investigation of around 30 days.

This will require continued and in-depth study from the scientists' side on questions such as how the virus came about and how it reached the human population, he said.

However, the investigation marked a good start in tracing the origin of the virus globally as it revealed findings in five aspects, he said.

The date of onset of the first case in Wuhan was December 8, which was revealed by disease surveillance and research for previous cases in the city, he said, adding that experts also detected that the Huanan seafood market had played some role in the pandemic.

"The virus is of natural origin, and the greatest possibility is that the virus was transmitted from a natural reservoir to an intermediate host before passing to humans," he said, adding that the spread by the chain of cold, a possible new mode of transmission, had not been ruled out.

He reiterated a conclusion revealed by WHO experts at a press conference on February 9 that it is "extremely unlikely" that the virus will spread to humans following a laboratory leak.

These views were shared by Peter Ben Embarek, head of the WHO mission, who said in an interview last month that the mission's outcome was a victory for the international scientific community.

Liang also refuted reports that there had been strong disagreements or conflicts between Chinese and foreign experts on the panel, saying both sides recognized the professionalism and scientific spirit of both. ' other.

At the start of the joint investigation, the experts proposed the principles on which they would work together to develop plans, conduct field research, write the report and go public, he argued.

Liang stressed that the team of experts of the joint WHO-China investigation into the origin of COVID-19 in Wuhan was completely independent and that the experts had the opportunity to speak to various groups, including medical workers, laboratory workers, researchers, market managers, vendors and members of the public during the process.

He explained that the Chinese experts had carried out general work on collecting related data on origin tracing from July, after the terms of reference were formulated for the expert group.

China is bringing together related units and scientists to conduct work on data collection and preliminary analysis before presenting to WHO experts, he added.

Didier raout, French scientist has special view about this topic. he is an expert of virus, and about China. check his video

"However, the country could not allow experts to copy the original data

A survey in China conducted by ‘Wine Intelligence’

 A survey conducted by ‘Wine Intelligence’ showed that a growing number of middle class Chinese citizens are drinking imported wines. Also, they drink more frequently. Chinese wine consumers are spending serious money on wine, which they choose from the ever-growing assortment in both online and offline shops. “Wine in China has left its niche and has entered mainstream business”, says Shanghai wine marketer Olivier Verot.

source : https://www.bluebiz.com/en/BizClubs/Club-China-News/wine-in-china-from-niche-into-mainstream

Export to Europe

The latest development is that China-produced is crossing borders. China’s biggest local wine brand, Yantai Changyu Pioneer Wine, has exported its ‘Noble Dragon’ brand wine to Spain. The Chinese wine - a mix of Cabernet Gernitscht and Cabernet Sauvignon grapes – is sold for 10 euros and can be found in supermarkets and restaurants. The Chinese company is also selling to France’s Carrefour SA and another British supermarket chain, Tesco.

The quality of wines produced on Chinese soil is set to go up. The French luxury brand Moet Hennessy has set its sights on China, looking to produce a new fine wine in a rural area in the southwest of the country. The full-bodied red wine Ao Yun is grown and bottled in the Adong area of China, on a remote plateau approximately 8,530 ft. above sea level and near the Tibetan border. With only 24,000 bottles produced, each bottle is priced at 300 euros.

How to market wine in China ?

The wine market in China is growing. Wines that have a good reputation are sold at a good price. In short: Chinese consumers want lifestyle, and lifestyle comes from oversea.

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