Yes, real estate hustlers! 🚀 If you’re still relying on cold calls, billboards, or boring Facebook ads to generate leads, you’re missing out on the biggest disruption in property marketing: Douyin (China’s TikTok). This platform isn’t just for dance challenges and lip-sync videos—it’s a goldmine for real estate lead gen. Here’s why (and how to crush it).
Why Douyin = The Future of Real Estate Leads
1. 1 BILLION+ Active Users (And They’re Hungry for Content)
Douyin isn’t just huge—it’s addictive. Users spend 90+ minutes daily scrolling through short, snappy videos. For real estate, that means:
Massive reach: Tap into young, urban demographics (Gen Z, Millennials) looking to buy their first home or invest.
Hyper-local targeting: Use geo-tags to dominate specific cities or neighborhoods (e.g., #ShanghaiLuxuryHomes, #ShenzhenApartments).
2. Algorithm Magic: Your Listing Goes Viral, Not Your Budget
Douyin’s algorithm rewards creativity, not ad spend. A well-edited 15-second video of a luxury penthouse or a “day in the life” of a real estate agent can blow up overnight, reaching thousands of qualified buyers—organically.
3. Live Streaming = Virtual Open Houses 24/7
Agents and developers are using Douyin Live to:
Host virtual tours (with AR filters to showcase empty rooms as furnished spaces).
Answer buyer questions in real-time (“What’s the down payment?” “Any hidden fees?”).
Build trust by showing real expertise (no scripted BS).
how to generate thousands of leads from China in 2024?
To better understand China you need to know the following facts:
- The golden age of real estate in China is over. 50% of the richest men got rich because they invested in real Estate.
- In China, everyone knows buying real estate properties can make you rich, then almost all Chinese want to invest in Chinese real estate…
Lead Gen Tools Built for Conversion
In-app lead forms: Users can request a consultation without leaving Douyin.
Comment-to-DM automation: Turn casual viewers into leads with auto-replies (“DM me for the floorplan!”).
Hashtag challenges: #MyDreamHome or #FixerUpperChallenge engage users and collect UGC (free marketing!).
How to Generate Real Estate Leads on Douyin (Step-by-Step)
1. Create a Killer Agency/Agent Profile
Name: Include keywords like “Real Estate” + your city (e.g., @BeijingPropertyPro).
Bio: “Helping you find your dream home 🏡 | Tap ‘Contact’ for VIP listings!”
Link: Add a landing page or WeChat QR code for lead capture.
2. Post Content That SOLVES PROBLEMS
Educational:
“5 Red Flags When Buying a Condo”
“How to Negotiate a Better Mortgage Rate”
Inspirational:
Before/After renovations (time-lapse videos).
“A Day in the Life of a Top Real Estate Agent” (show hustle, not just sales).
Interactive:
Polls: “Which kitchen style do you prefer: Modern or Classic?”
Duets: Respond to user queries about local markets.
3. Leverage Douyin Ads (Without Wasting Cash)
Spark Ads: Boost your best organic posts to target buyers by income, location, and interests.
Vertical Video Ads: 9:16 format, 15 seconds max. Show properties with captions like, “This could be YOUR view. 👀”
