China Mystery Shopping: Contact

You need to better understand what's going on for your products in Chinese stores? You need to better understand what is the situation of the market and the competitive framework? Contact our consultants in Beijing and Shanghai to get your in-store research started.

+86 (0)21 538 603 80

+86 186 1637 8475

+86 134 6658 3902: Leave a message in our Voicemail

dx@daxueconsulting.com

Mystery Shopping Introduction

Strategy
Mystery consumer Strategy is a powerfull tool used externally by marketing agencies, trendsetting organizations, or internally to check or evaluate quality of service
Tasks
Mystery shoppers perform specific tasks such as go to shops, asking question and purchase a product. An other popular action is to register complaints and get behavor in a certain way, and then provide detailed reports orfeedback about their experiences.
Mystery consumer's specific identity and purpose is not famous by the establishment being evaluated.

History of Mystery shopping

This strategy was standard practice by the early 1940s as a way to measure employee integrity. Tools used for mystery shopping assessments range from simple questionnaires to complete audio and video recordings.

This kind of checking can be used in any industry:

- retail stores,

-hotels&ressorts,

-restaurants,

- renting apartments agencies,

- health&sport clubs

- Luxury shops

Since 2010, more and more you can find this practice in the medical & tourism industry, with healthcare providers and medical facilities using the tool to assess and improve the customer service experience

Pages

Contact

+86 (0)21 538 603 80 +86 186 1637 8475 +86 134 6658 3902: Leave a message in our Voicemail

dx@daxueconsulting.com

+86 (0)21 538 603 80

+86 186 1637 8475

+86 134 6658 3902: Leave a message in our Voicemail