jeudi 31 juillet 2014

A foreign SEO Expert in China

Today we Interview Olivier VEROT, a SEO Expert in China who will give us Tips to optimize your position on Chinese Search Engine like Baidu or Google

Thank you for give me this opportunity INS. Before we get there, let’s step back for a moment and make a few observations about the current state of Internet trends in China

SEO what it is ?

Search engine optimization (SEO) has peaked. Google is getting smarter and want quality websites to rank high in search results. It is useful to use marketing techniques, as Buzz Marketing, Content management, Buzz, and  social media to increase your popularity.
The question is, with the advent of services, tools and blogs that help businesses create more content more easily. To optimize your website in Chinese search engine you should focus on.

1. Optimize your Title

The very top of a page of a website, the source code you’ll find various meta tags the standard ones being the Title, Description and Keyword tags. The title tag plays such a large role in the indexing of your web site, that it is considered the most important !
So one page should have a good Title

2. Focus on your Meta & Tags

Meta / Tags There are primary meta tags in terms of SEO ( description and keyword) . It is what users read when your link comes up and what makes them decide whether or not to click on your link.
When creating your keyword list, you have to think of the specific terms people will type in when searching for a site like yours.
 more information here