mardi 16 décembre 2014
mardi 9 décembre 2014
Mystery shopping China: Lobster Advertisement Case
Mystery shopping China: Lobster Advertisement Case
Mystery Targets
Six lobster bands in China: yushilongxia,hongdinghong,shangziwei,yikouxiang,lisaolongxia, qianjianglongxia,which have the sense of
advertising their products via modern media.
Shopping TV Media
We only found 11lobster advertisement on TV and yushilongxia
took the most of them(7).
Yushilongxia
have been cooperated with the xuyi government on TV advertising and
lack of their own
independent propaganda.When thexuyi government took the city promotional film,Yushilongxia
appears as the symbol of city,in other words,the indivisible part of xuyi,The
xuyi city promotional film about the lobster festivals has been played in CCTV
1 and CCTV news during the <thirty minutes news> programme for ten
seconds each day,from 1 May 2010 to 31 Jul 2010, which brings great fame on
yushilongxia.Xuyi government helds the international lobster festivals with
Audstralia,New Zealand,Switzerland in Jun 2008 and 2009.The governments agree
with each other to use the “Thirteen Sweet Lobsters” logo as the evidence of
live animals.The festivals show the world the charm of Chinese lobsters and
inspire people to eat lobsters.And the band is also processed from xuyi lobster
certification mark, xuyi lobster CI logo to xuyi lobster the protection of
geograghical indications. Yushilongxia has developed its domestic
well-knownbrand, Xuyi Thirteen Sweet Lobsters, and have an ambition to make it
international. However, the company lack the awareness of brand protection to
avoid imitation. Yushilongxia print its own brand when they provide processed
lobsters to Canada, New Zealand, Switzerland and other countries but use
clients’ brands when they provide raw lobsters abroad.
In some draft TV shows have the item called beautiful
countryside,the participants from xuyi will definitely mention yushilongxia. You
can find the video here.http://www.yushilongxia.com/about/?114.html
Yushilongxia has its own legendary family entrepreneurship story
which three brothers from countryside started from scratch step by step conqueringall
the disagreements and establish their own brand finally which value up to ￥64.5（$10.53）billion.
Unlike other advertisements appear directly on TV,lobster
companies in China prefer to choose the food and tourism programs to show their
local flavors made of lobsters and great lobsters breeding environment.
The consumption customof lobsters is not as extravagant as in
west countries. Companies advertised with the 2014 Brazil World Cup and other
sports competition to creat an civilian atmosphere of waching sports
competition on TV and eat lobsters by hand the same time.Take qianjianglongxia
for example,apart from the five local lobster festivals held every Jun since
2009 in qianjiang,HeBei. They also held an online game called” Lobsters Guess
the World Cup”, put forward that lobsters are the best food to enjoy with the
world cup,which influenced by the 2014 Brazil world Cup,inspired above 400
million people took part in it and got a ￥3000（$490）million sales.
Mystery shopping on Internet
Only hongdinghong,yusihlongxia have their
own enterprise website,and we mainly compare the quantity of the advertisements
via Video websites and the news reports here.
The news
reports consists of 4200 about yushilongxia, 4530 about qianjianglongxia, 66
aboutyikouxianglongxia.They focus on the assessment of the brands, chain to
join, culture events about lobster, people get ill because of eating lobster
grown in polluted river or lakes and so on.
Mystery shopping China: Lobster Advertisement Case
Mystery Targets
Six lobster bands in China: yushilongxia,hongdinghong,shangziwei,yikouxiang,lisaolongxia, qianjianglongxia,which have the sense of
advertising their products via modern media.
Shopping TV Media
We only found 11lobster advertisement on TV and yushilongxia
took the most of them(7).
Yushilongxia
have been cooperated with the xuyi government on TV advertising and
lack of their own
independent propaganda.When thexuyi government took the city promotional film,Yushilongxia
appears as the symbol of city,in other words,the indivisible part of xuyi,The
xuyi city promotional film about the lobster festivals has been played in CCTV
1 and CCTV news during the <thirty minutes news> programme for ten
seconds each day,from 1 May 2010 to 31 Jul 2010, which brings great fame on
yushilongxia.Xuyi government helds the international lobster festivals with
Audstralia,New Zealand,Switzerland in Jun 2008 and 2009.The governments agree
with each other to use the “Thirteen Sweet Lobsters” logo as the evidence of
live animals.The festivals show the world the charm of Chinese lobsters and
inspire people to eat lobsters.And the band is also processed from xuyi lobster
certification mark, xuyi lobster CI logo to xuyi lobster the protection of
geograghical indications. Yushilongxia has developed its domestic
well-knownbrand, Xuyi Thirteen Sweet Lobsters, and have an ambition to make it
international. However, the company lack the awareness of brand protection to
avoid imitation. Yushilongxia print its own brand when they provide processed
lobsters to Canada, New Zealand, Switzerland and other countries but use
clients’ brands when they provide raw lobsters abroad.
In some draft TV shows have the item called beautiful
countryside,the participants from xuyi will definitely mention yushilongxia. You
can find the video here.http://www.yushilongxia.com/about/?114.html
Yushilongxia has its own legendary family entrepreneurship story
which three brothers from countryside started from scratch step by step conqueringall
the disagreements and establish their own brand finally which value up to ￥64.5（$10.53）billion.
Unlike other advertisements appear directly on TV,lobster
companies in China prefer to choose the food and tourism programs to show their
local flavors made of lobsters and great lobsters breeding environment.
The consumption customof lobsters is not as extravagant as in
west countries. Companies advertised with the 2014 Brazil World Cup and other
sports competition to creat an civilian atmosphere of waching sports
competition on TV and eat lobsters by hand the same time.Take qianjianglongxia
for example,apart from the five local lobster festivals held every Jun since
2009 in qianjiang,HeBei. They also held an online game called” Lobsters Guess
the World Cup”, put forward that lobsters are the best food to enjoy with the
world cup,which influenced by the 2014 Brazil world Cup,inspired above 400
million people took part in it and got a ￥3000（$490）million sales.
Mystery shopping on Internet
Only hongdinghong,yusihlongxia have their
own enterprise website,and we mainly compare the quantity of the advertisements
via Video websites and the news reports here.
The news
reports consists of 4200 about yushilongxia, 4530 about qianjianglongxia, 66
aboutyikouxianglongxia.They focus on the assessment of the brands, chain to
join, culture events about lobster, people get ill because of eating lobster
grown in polluted river or lakes and so on.
mardi 2 décembre 2014
Funny mystery shopping in China
In Shanghai, China,there is a lot of mystery shopping. Sometimes, shoppers get a bit crazy and are not really "mysterious" anymore.
Check out this funny mystery shopping in China, Shanghai.
samedi 2 août 2014
Mistery Sensor Market in US and China
Mistery Sensor Market in US and China
The global market for sensors was estimated at $56.3 billion in 2010. It is expected to increase to $62.8 billion in 2011 and then to nearly $91.5 billion by 2016, at a compound annual growth rate (CAGR) of 7.8%.
What Kind of sensor do you need ?
The market for biosensors and chemical sensors is expected to experience the highest growth, at a compound annual growth rate (CAGR) of 9.6% during the 5-year period from 2011 to 2016. This sector is expected to be worth $13 billion in 2011 and $21 billion in 2016.
US sales of sensors
Image sensors will experience high growth because of their increased use in smart phones and many other portable devices. The image, flow, and level sensors category is estimated at $18 billion in 2011 and is expected to increase at an 8.5% compound annual growth rate (CAGR) to reach $27 billion in 2016.US sales of sensors are forecast to climb at a 6.1 percent annual rate through 2016 to $14.9 billion. Process variable sensors will remain the largest category, while chemical property sensors and proximity and positioning sensors will post the fastest growth. Motor vehicles will once again become the leading sensor market as production rebounds from recessionary lows. via Fil control
Market analysis $11.1 billion
This study analyzes the $11.1 billion US sensors industry. It presents historical demand data for the years 2001, 2006 and 2011, and forecasts for 2016 and 2021 by sensor type (e.g., process variable, physical property, proximity and positioning, chemical property, electrical property, imaging) and market (e.g., industrial, motor vehicles, military/aerospace, electronic, medical, consumer electrical and electronic, information technology).more information on this PDF
The study also considers market environment factors, details industry structure, evaluates company market share and profiles 40 industry competitors, including Honeywell, Sensata Technologies, and Northrop Grumman.
Four market needs started a massive adoption of sensors in consumer market:
- Wave solderable microphones for cell phones.
- Portrait/landscape image rotation in iPhone accel Gaming motion detection in WII
- Camera image stabilization (gyro).
- Once sensors found their way into cell phones, many new sensor based apps were and are being developed
jeudi 31 juillet 2014
A foreign SEO Expert in China
Today we Interview Olivier VEROT, a SEO Expert in China who will give
us Tips to optimize your position on Chinese Search Engine like Baidu or
Google
Thank you for give me this opportunity INS. Before we get there, let’s step back for a moment and make a few observations about the current state of Internet trends in China
SEO what it is ?
Search engine optimization (SEO) has peaked. Google is getting smarter and want quality websites to rank high in search results. It is useful to use marketing techniques, as Buzz Marketing, Content management, Buzz, and social media to increase your popularity.The question is, with the advent of services, tools and blogs that help businesses create more content more easily. To optimize your website in Chinese search engine you should focus on.
more information here http://ins-globalconsulting.com/blog/content/interview-of-a-china-seo-expert1. Optimize your Title
The very top of a page of a website, the source code you’ll find various meta tags the standard ones being the Title, Description and Keyword tags. The title tag plays such a large role in the indexing of your web site, that it is considered the most important !
So one page should have a good Title
2. Focus on your Meta & Tags
Meta / Tags There are primary meta tags in terms of SEO ( description and keyword) . It is what users read when your link comes up and what makes them decide whether or not to click on your link.
When creating your keyword list, you have to think of the specific terms people will type in when searching for a site like yours.
jeudi 29 mai 2014
Daxue Consulting, pioneer on Mystery Shopping in China
Daxue Consulting, pioneer on Mystery Shopping in China
Daxue Consulting is a consulting firm providing a better understanding of China’s market to foreign companies. It became in few years one of the leaders of the consulting firms in China. In particular, Daxue Consulting is recognized among MNC and SME for its expertise on mystery shopping.
Daxue consulting
understood the importance of Mystery Shopping in China
Daxue
Consulting has been found in 2009. Thanks to the strong experience and network
of its French founder, it quickly became a reference for market research and
consulting in China among players of French business environment. Moreover, it
extends its target by offering innovative and adapted solution to foreign
companies willing to better understand Chinese market.
Daxue
Consulting, through its excellent staff, rapidly understand the relevancy of
some methodologies in this specific market. Mystery shopping in particular, is
a methodology of research which had been not well-developed by market research
firms until these few years. Daxue Consulting showed a great expertise on this
practice and is now the leader in China. To gain this position, the key was to
be able to adapt this specific western methodology to China’s customs and
culture.
Daxue Consulting has a
strong network of collaborators
The main
force of Daxue
Consulting is in the quality of its staff and network of collaborators. It
includes degree candidates (among top MBAs, CPAs, CFAs, PhDs & similar
degrees) as well as university professors. It enables the firm to be ahead of
the top international firm, which cannot take advantage of the same expertise
of local culture and customs, and which just use the very same methods in China
and in Europe or in the US.
In the same
time, Daxue Consulting, by this network, can reach any industry as their
collaborators can come from a wide range of sectors, on a per-project basis. They
represent a workforce and a source of information at the same time.
Therefore,
MNC and SME consider Daxue Consulting as the main expert on Mystery Shopping in
China.
Alexie Jons
Alexie Jons
See also :
jeudi 8 mai 2014
Mystery shopping in a restaurant in China
Here is an excellent example of Mystery shopping in China, with this hidden camera in a fast food restaurant.
mardi 8 avril 2014
Cost of mystery shopping in China
Cost of mystery shopping
in China
Grumble on
the margins to propose more offensive prices, such is the main strategic option
chosen by some participants of the mystery shopping. Wage costs representing a
big part of this service, persons receiving benefits unscrupulous propose
unworthy remunerations to their mystery shoppers (lower than 4 euros an hour), imposing
them independent's statuses, compensations with purchase vouchers, etc.
Pressure of the wage costs
on mystery shopping in China
Consequence
of this pressure on the wage costs of the mystery shoppers: a reduction in the
quality of the services, in qualitative speeches which do not pass any more
because of an unfair competition. As a matter of fact the emergence of low-cost
one spending by the slaughter and commercial practices to line accompanied with
a loss of income for the State (treasury and URSSAF(FRENCH BODY MANAGING SOCIAL
SECURITY PAYMENTS AND FUNDS)).
According
to the volumes of mystery shopping were confided by our customers, the cost of
the mystery shopper (salary, welfare costs, traveling costs) represents between
30 and 60 % of the price charged to our customer. In it is added the cost of
the management of salaries (contracts, OWED, pay slips, etc.) that we consider
between 8 and 13 % of the price.
Impact of naming in mystery
shopping cost in China
The person
receiving benefits, as naming agency, acts seemingly according to the
regulations, that is by employing his investigator mystery shopper within the
framework of a fixed-term contract of use. Nevertheless, he proposes a working
time obviously lower than the time which will spend the mystery shopper in the
realization of its mission. Indeed, a mission as mystery shopper is made in 3
stages: briefing on the mission (reading of a briefing writes and possibly
phone briefing following the persons receiving benefits), naming in China, and
realization of the mission on the place of the point of sale, then writing of
the report of the mystery shopper on the way back at home. Certain persons
receiving benefits do not hesitate to announce net pays between 5 and 10 €, is
between 30 minutes and one hour.
samedi 22 février 2014
Mystery shopping show decrease of foreign brands in China
Mystery shopping show
decrease of foreign brands in China
The fall of mini cars
market in China
The foreign
marks have difficulty in standing out in the sector of the consumer goods in
China where they are confronted with the wild competition of their local
competitors, show a study published on Tuesday, according to which
approximately 60 % of the foreign companies lost market shares, especially in
the sector of mini cars in China. The study has been conducted through mystery
shopping in China.
The survey
realized by Daxue Consulting with 40.000 homes underlines that the foreign
manufacturers of cosmetics and dermatological and toothbrushes lost 5 % of
market shares in China in 2013 whereas their Chinese competitors progressed; in
the same time mini cars market show a decrease among foreign brands, according
to mystery shopping survey.
Near
drinks, infantile milk and domestic cleaning products, the foreign
manufacturers gave in between 1 and 3 % of market shares in 2013 in the second
economy of the world.
If the mystery
shopping does not give detailed explanations, it supplies several examples,
including market of mini cars in China.
Mystery shopping in China allow
foreign brand to evaluate their market share in store
In the
sector of soft drinks, the Chinese giant Hangchow Wahaha Group saw its market
share growing of 3,8 % last year thanks to a vast advertising campaign and to
the launch of new products, showed mystery shopping in China. On the other
hand, that of the foreign companies melted of 6,3 %.
On the
contrary, the foreign manufacturers of shampoo and cakes have enough to delight
it. German Henkel, which possesses the brand Schwarzkopf and many brands of
mini cars in China, saw its market share increasing by 1,2 % and mark of cakes
Chips Ahoy! Of Mondelez International gained 0,3 % of market shares.
To realize
this mystery shopping survey, 106 categories of consumer goods, representing
more than 80 % of the Chinese market, were crossed in the riddle.
It emerges
from it that the Chinese consumers are the most inclined to buy on-line since
their smartphones and their computers, China being the first world market of
the on-line distribution
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